According to research, the average time people spend on a website is 15 seconds. Yes, you read it right. 15 seconds is enough for any online surfer to decide whether to stay on the website or leave it.
While there are many reasons for them to leave a website, such as poor layout, long loading time, and more, lack of trust is one of the most substantial reasons.
Gaining customer’s trust is essential for the success of every online business. Here are 8 ways to make your e-commerce website more trustworthy.
1. Flaunt Badges and Trust Seals
E-commerce websites flaunting badges and trust seals gain the visitor’s trust.. A trust seal tells visitors that your website is safe and legitimate.
You can include trust badges such as money-back guarantee badges, security badges, payment processor logos, third-party endorsements, etc.
These badges are a sure-fire way of creating a good first impression on your visitor. They will feel safe and secure while purchasing on your website.
2. Focus on How You Showcase Your Products
Many first-time online shoppers doubt that the product they will receive might not match the quality displayed online. This fear keeps them from shopping online.
Breaking the fear and winning the trust of these consumers is essential to boost sales on your website.
You can do it in many simple ways. First and foremost, make sure you upload high-quality pictures and videos to showcase your products as clearly as possible.
Provide all the information to your customers about the product, such as its weight, dimensions, color options, material description, etc.
Furthermore, also mention the warranty or guarantee, customer reviews, and ratings. All these things will help build credibility and trust.
3. Be Transparent About Price and Policies
Hiding anything from your customers is the worst you can do to your business. It will tarnish your image and affect your sales, as consumers won’t trust your name after having a sour experience.
Hence, make it a point to maintain transparency with your customers.
Be upfront about shipping details, delivery information, and refund policies.
Also, give them a detailed account of taxes and extra charges you are adding to their order, as any hidden charges can make them abandon their shopping cart.
4. Give Social Proof
In today’s time, people easily get influenced by others. This behaviour allows business owners to get ore people to buy their products through social proof.
When people will see other people happily using your offerings, they will automatically trust you.
You can provide social proof to your audience by sharing user-generated content, product reviews, testimonials, real stats, customer feedback, social media posts, etc.
5. Create a Referral and Affiliates Program
Incentivize recommending your platform to audiences in exchange for some reward.
This is a popular technique to get your existing customers to recommend or mention your e-commerce website to the people in their circle like friends and family.
When the recommendation comes from a known person, they will trust your site more.
Referrals are especially effective around festive seasons because people are looking to buy and your customers will be looking for discounts and their friends or family members might be open to exploring new platforms to shop.
You can also create an affiliates program where you have tie-ups with various online websites like bloggers, reviewers, coupon portals, or any influential online platform with a relevant audience.
You can send them a code that their audience can use to shop and they can earn a commission on it.
When these platforms recommend your e-commerce site, their audience has a higher chance of trusting you.
Affiliate programs are great because they can help you raise awareness about your site and get more customers to hit the checkout button.
6. Focus on Cybersecurity
Some shoppers may not trust websites with their personal and financial details. They fear frauds, theft, and stolen identities.
Make sure that your customers trust you with their data, and hence, you must take cybersecurity seriously.
Use genuine and secure payment systems. Also, use applications that scan your website for viruses, malware, and other cyber threats.
7. Provide Insurance on Expensive Products
Another way to make your customers happy and feel secure is by offering them insurance on expensive products.
Give them hassle-free insurance coverage by embedding insurance with the product.
Join forces with a reliable embedded insurance platform to cover your customers when they need it the most.
The Bottom Line
Businesses thrive on customer trust. The difference between a regular company versus a reputed brand is the level of constant efforts that have gone behind building that trust.
Credible websites naturally get more organic traffic, higher recommendations, and conversions.
If you wish to make your ecommerce store a name to be remembered, use these tips to establish a bond of trust between you and your customers and see your business flourish.
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