Category: Business

Ella Marcotte

What to Know About Alternative Lending Options

There are a lot of reasons that you might need funding in your business or your personal life. Sometimes, you want to go outside of a traditional bank for any number of reasons.  Small business owners in the United States also have a difficult time accessing financing historically, which is why alternative lending can provide

Ella Marcotte

​​How to Lead a Team of Remote Employees

Even before the pandemic, most things were migrating to the digital world, and during all the lockdowns, millions of companies moved their work entirely or at least partially online. The necessity for businesses and employees to function remotely has inspired many different technological solutions to make up for the physical distance, and help managers build

Ella Marcotte

The Impact of Ecommerce Seasonality on Your Ecommerce Business

The changing seasons play a large role in ecommerce trends because they impact product demand. The impact of ecommerce seasonality can be seen with how the demand for hot products fluctuates with the seasons. By understanding how the demand for seasonal products changes throughout the year, a small ecommerce business can adjust its marketing strategies

Ella Marcotte

How to Build a Brand with the Right Business Naming Strategy

Having a snappy name can have a significant effect on your business. A brand’s uniqueness and independence are reflected by its name. To capitalize on the name, the domain name’s availability for web presence must be established. So how do we get there? In two simple steps! Pick a catchy name and check its availability

Ella Marcotte

5 Things Every Budding Entrepreneur Should Know About Ecommerce

Many individuals are in the pursuit of financial freedom. And to become financially stable, online business is perhaps, one of the many options people are considering today. It’s convenient, and you don’t need to be a computer and technology guru to run an online business efficiently.   Ecommerce, for instance, is a term that has been

Why is Branding Important for Your Business?
Jonathon Spire

Why is Branding Important for Your Business?

Branding is the painstaking process of building your business’s identity which includes a website, a logo, customer service, brand colors, the aesthetic of the brand, mission statement, business values and so much more. But, how can all of these help your business to grow?  Let’s take a closer look at the benefits of branding for a growing business.