Why Outsource Animation Projects To Malaysia? Top Reasons

If you like cajun cooking, your best bet is to go to New Orleans. For a fresh well-made pizza, take a jet to Naples, Italy.

Some fish and chips? London is your best bet. Great jazz? Chicago, maybe New York. Sushi with no cream cheese? Tokyo is still authentic.

There’s a reason why those places have that association — because their goods are legendary, and for them, it’s a matter of tradition.

Well, the same for animation. Asia is where the good stuff is made. The Simpsons might be scripted and partly animated in Burbank, but it’s in Korea where they are made fluid and constant — since 1996.

Asia, and the animation industry in Malaysia, have a proud history with this medium.

One that includes not only a great deal of what you probably see on the net – including all those fancy explainer videos – but what you see on your TV and up there on the silver screen. 

Animation Industry In Malaysia

The animation industry in Malaysia has experienced steady growth in recent years, with a focus on both domestic and international markets.

It’s still in its infancy and having to fight it out with established icons from sister countries — places like Korea, Japan, and China. But it’s getting there. And a lot of it has to do with a couple of key factors:

  • The government has provided support for the industry through initiatives such as tax incentives and funding for animation studios.

    The top brass sees it as a way to get on the map and start to attract international brands. 
  • The industry also benefits from a highly skilled and cost-effective workforce.
  • The over-saturation of other Asian animation titans — the animation industry in Malaysia is being a Renaissance period because the region is simply swamped.

    There’s too much demand, and the offer is dwindling. Those same giants, with an established workforce and platform, are migrating part of their businesses and studios to Malaysia. In many cases opening up subsidiaries. 
  • Another major driver of growth in the animation industry in Malaysia is the increasing demand for animated content from various platforms such as television, film, and digital media.

    Additionally, the expansion of the gaming industry in Southeast Asia has also contributed to the growth of the animation industry in Malaysia.
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The potential for further growth in the animation industry in Malaysia is strong, as the country aims to establish itself as a major player in the global animation market.

With a growing pool of talent and continued government support, the industry is well-positioned to continue to grow in the future.

Why Outsource Your Projects To An Animation Studio In Malaysia?

Let’s take a look at what your benefits might be. 


Outsourcing animation to Malaysia can save a significant amount of money, as labor costs are generally lower than in other countries.

Skilled Workforce

Malaysia has a large pool of talented animators and artists who are trained in the latest animation techniques and software.

This also means that you won’t have to train team members given the large talent pool and their experience in the field. 

High-quality Work

Animation studios in Malaysia produce high-quality work that meets or exceeds industry standards — and they work on all budgets, which is a huge plus.

So, companies, big and small, can get the goods, regardless of their investment in the project. 

Cultural Compatibility

As Malaysia is located in Southeast Asia, it is relatively easy for Western clients to communicate and work with animation studios there.

It’s not just a question of language barriers being mitigated, but a question of habit and traditions.

Government Support

The government of Malaysia provides various incentives and subsidies to encourage animation production, which makes it an attractive location for outsourcing.

Time Zone Advantage

Malaysia is located in the GMT+8 time zone, which allows for easy communication and collaboration with clients in other parts of the world.

This translates to clients no longer having to wait an extraordinary amount of time to get replies – in some cases, clients can receive their projects the day after, since while they are sleeping the company’s staff is hard at work.

Plus, and here’s the kicker, some studios even adapt their infrastructure to the project at hand.

This means that they are willing to tweak their REM sleep to mold themselves to your time zone. 


Malaysian animation studios are known to be flexible and willing to adapt to clients’ specific needs and requirements.

English Proficiency

Malaysia has high English proficiency which makes communication and work processes more smooth.

And it’s not just in that language most studios have an executive that can communicate in most tongues, from French to Spanish to Arab. 

Good Infrastructure

Malaysia has good infrastructure which makes it easy to work and collaborate with other countries.

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This is crucial because clients every so often, depending on their project and investment size, might like to “stop by.”

Malaysia accommodates them, giving them top-notch services and products. 

Available Resources

Malaysia has a strong animation and game development community which helps in finding good resources for animation production.

Drawback To Outsourcing To The Animation Industry In Malaysia — What To Look For

Like all remote contracts, there are drawbacks — and those are inherent to the methodology of outsourcing remotely.

Clients have to choose their studios with the utmost care. Studios with a track record and studios willing to give them high-quality products.

Check their profiles, and their stats’, and contact some of their clients — and this is a pro-tip, double-check, triple-check, and use a microscope if need be when it comes to contracts.

Why? There may be issues with intellectual property protection and legal disputes if the outsourcing company does not have clear agreements in place.

So, let’s break it down as a list — print it up and take it with you while you do the rounds and scout about. 

  • Quality of work: Look at the animation company’s portfolio and samples of their work to get an idea of their level of expertise and the style of animation they specialize in.
  • Experience: Consider how long the animation company has been in business and the types of projects they have worked on in the past.
  • Communication: Ensure that the company has a clear and effective communication process in place to minimize any potential language or cultural barriers.
  • Technical capabilities: Make sure the company has the necessary technical capabilities to handle the project, including software, hardware, and animation pipelines.
  • Intellectual property protection: Check if the company has a robust policy in place to protect the client’s intellectual property rights.
  • Legal agreements: It’s important to have a clear legal agreement with the company that outlines the scope of work, payment terms, and any other relevant details.
  • Cost: Compare the cost of animation services with other companies to find the best value for your budget.
  • Reputation: Look for feedback from previous clients and see if the company has a good reputation in the industry.
Jonathon Spire

Jonathon Spire

Tech Blogger at Jonathon Spire

My diverse background started with my computer science degree, and later progressed to building laptops and accessories. And now, for the last 7 years, I have been a social media marketing specialist and business growth consultant.

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Jonathon Spire

I blog about a range of tech topics.

For the last 7 years I have been a social media marketing specialist and business growth consultant, so I write about those the most.

Full transparency: I do review a lot of services and I try to do it as objectively as possible; I give honest feedback and only promote services I believe truly work (for which I may or may not receive a commission) – if you are a service owner and you think I have made a mistake then please let me know in the comments section.

– Jon