How to Edit Videos for Social Media Platforms

In the last few years, video has become very popular, and it is constantly growing to date. Videos have become the most popular medium of content in the world.

You’ll be surprised to know that more than 70% of all businesses have started to use video content for marketing regularly.

Videos can offer a better engagement, ROI and deliver reliable results when businesses use them on social media.

Using video as a marketing tool is the key to attracting more audiences and promoting a business in the best possible manner.

But, to succeed with it, you need first to learn how to use video editing tools and the elements of a successful video.

Little tweaks and changes can make your videos more attractive. So, today we will share a few tips that will help you create better videos for social media.

1. The First 5 Seconds 

It has been observed that people who love to watch the first 5 – 10 seconds of a video are actually more interested in finishing the entire video.

To captivate your audience, you should use flashy graphics and animated motions.

Our eyes are quickly attracted to such things, and if you insert them in the first few moments of the video, it will surely help your content flourish.

One of the best ways to do it is by adding a glimpse of an interesting part of your video in the intro.

This will leave the audience curious, and they will eventually end up watching the full video. The intro you create is very important in the overall success and popularity of any particular video.

2. Use a Storyline 

A lack of storyline can negatively affect your video because people expect to hear and watch a story in it. Good stories tend to resonate with the audience, and they feel more excited about it.

Before you add a story to the video, make sure to check out what your audience craves from you. You should be at par with the audience and deliver the right storyline.

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If you add the wrong storyline, it can definitely backfire on your video. Using a good storyline will help you to make your audience engage with the content and make them feel invested.

Watch and learn how professional video makers have used a good storyline in their videos. It will help you to get a good idea of the same.

3. Take Care of the Length

Before uploading the content on social media, you should take care of the length of the video. Videos can be of any length spanning from a few seconds to one hour as well.

However, the best way to determine what works best for you is by identifying your audience and the average viewing time they prefer.

If you see that the videos which are two to three minutes long, getting a better response from the audience, then you should be consistent in creating such videos only.

Longer videos can offer better value and in-depth knowledge to the audience, but they are more difficult to make. So you have to be really careful when deciding the length.

4. Use a Good Video Editor

 This is one of the most crucial factors that you have to consider while creating social media videos. If you don’t use a reliable video editor, then you are missing out on a lot of the good things.

Professional online video editors come with high-end features and resources which allow you to generate better results over the course of time.

Whether you want to create an Instagram video or a quick reel for YouTube, using a popular video editor is essential.

There are several options available on the internet when it comes to choosing a good video editor.

Select any of them and learn how to use the editor in different ways. Don’t try to use multiple video editors. Pick anyone and use it consistently to get better results over time.

5. Use Good Quality Music 

Using good quality music is another effective way to help your videos attract more audiences. Music and visuals go hand-in-hand, and that is why you will see that professional videos have a suitable tone or music to compliment the visuals.

Using the right music allows you to bring a change and break the monotony in the video.

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It can also lighten up the mood and bring a host of different emotions when the audience is watching the video.

Use good video editing software to insert high-quality music and tones into your video and give it the perfect shape for your social media marketing strategies.

But, make sure that the video you use is free of copyright, or else you can land into trouble.

6. Add Captions and Subtitles 

Last but not least, adding captions and subtitles to your videos can help your video become more popular in the coming days.

You’ll be stunned to know that more than 85% of people on Facebook watch their videos muted. So, if you don’t add any captions to the content, then most of your audience won’t get the true essence of it.

Or, if you have a global audience, the people will find it very difficult to fathom what you actually have to say.

Find out where most of your audience comes from and add the necessary captions to your videos from now. You can use a professional video. 

Final Words 

Creating good quality videos is a skill that not many people possess. It takes time and a lot of effort before you can master the process and be successful at it.

In today’s blog, we have shared the best tips to help you create high-quality YouTube videos and content for other social media platforms.

Make sure to go through them and let us know which of these tips have helped you the most.

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My diverse background started with my computer science degree, and later progressed to building laptops and accessories. And now, for the last 8 years, I have been a social media marketing specialist and business growth consultant. In my spare time I dabble in crypto and various types of automation.

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Jonathon Spire

Jonathon Spire

Tech Blogger at Jonathon Spire

My diverse background started with my computer science degree, and later progressed to building laptops and accessories. And now, for the last 7 years, I have been a social media marketing specialist and business growth consultant.

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Jonathon Spire

I blog about a range of tech topics.

For the last 7 years I have been a social media marketing specialist and business growth consultant, so I write about those the most.

Full transparency: I do review a lot of services and I try to do it as objectively as possible; I give honest feedback and only promote services I believe truly work (for which I may or may not receive a commission) – if you are a service owner and you think I have made a mistake then please let me know in the comments section.

– Jon