If you want your business to be successful and ultimately make money, making sure your website isn’t buried in the search engine results pages (SERPS) on Google is an absolute must.
93% of the time, your internet experience starts with a search engine. However, after the initial online query, most people will likely visit six other sites before finally clicking on a website.
Furthermore, the top result has just a 33% chance of getting clicked. And that means if you’re not number one on Google, then your site is missing out on over two-thirds of all potential traffic.
It’s never too late to upgrade your SEO knowledge and practices. There are certain things you can do right now that will help your website rank higher on Google searches in no time at all!
In this article, our SEO experts will show you how improving an already-existing piece of content could give it more juice and push it up into the top five results for certain keywords – even if it was previously ranked below.
1. First Things First: Learn The Fundamentals Of SEO
You can’t become an expert in search engine optimization without first understanding the foundations of how Google crawlers work and what factors influence your ranking.
Stay tuned, and you will learn all of this, plus when to use keywords, how to apply quality content that will rank high, and so much more, courtesy of your local SEO experts!
2. Ensure That Keywords Are Used In The Right Places
This is a no-brainer, but it’s important to add keywords in the right places! After all, Keywords are the lifeblood of any content marketing strategy.
Without them, your site will be left in an increasingly competitive digital world with no way to stand out from all others vying for attention on search engines.
However, using too many can also backfire. The best solution is to strategically place each keyword throughout each segment. For example, there is no use in writing a title that is too long but contains no keywords.
You should especially focus on title tags and homepage URLs where Google looks for key phrases before anything else.
So how do we find just enough keywords without going overboard? This article offers some great tips based on the research we’ve conducted across various industries.
3. Do Some Competitor Research
The first step to beating your competitors is knowing what they’re up to. You can use tools like SEMrush or Google Analytics for this purpose, as well as researching websites in general. Find out what are the biggest mistakes in the tactics of your competitors, and then do it better.
4. Search For “Recommended” Keywords
For this purpose, Google has a great feature called “Google Search Console.” It’s an online tool that helps you optimize your website and find low-volume keywords.
Plus, it can be used for things like competitor analysis, so we know who is winning the search game! Try using this free service from time to show up on page one of Google results.
5. Advertise Your Content On Social Media
The best social media marketing strategy is one that extends into your content and backlink-building efforts.
Your posts should be optimized for shares across various networks, which will increase exposure to a wider audience.
You can share articles or videos from anywhere with just one click, using keywords that will help make it more visible in conversation streams across all networks.
Utilize the audiences of platforms such as Facebook, Twitter, or LinkedIn, implementing popular hashtags along the way.
The top SEO experts use social media platforms to influence SEO in six different ways:
- Greater visibility of content
- Extended shelf life for your posts
- Maximize organic traffic and digital presence
- Strengthen reputation and boost brand awareness
- Boosts local SEO
Experts from a social media agency in Austin say that incorporating these strategies into your social media marketing efforts can significantly enhance your online presence and search engine optimization.
6. Reach Your Ideal Customer With Paid Advertising
The power of paid search advertising is that it can help you reach new customers. SEO experts advise using platforms like AdWords and Bing Ads, which are available on both desktop computers as well as mobile devices.
As a beginner, you can use them effectively to some extent, but to harness the full potential of these tools, the smartest move would be to hire professional SEO experts in Chicago.
7. SEO Experts Can Use Your Old Blog Posts For A Competitive Advantage
The more traffic your content gets, the higher up on Google’s search engine rankings list it will be. That is why monitoring and optimizing old pages with fresh information continues to matter in this day of content saturation.
The first thing your local SEO experts will do is add relevant external links that lead to authority sites and boost your visibility and legitimate your content.
Bonus tip: You’ll avoid duplicate content by updating your posts with fresh, new information using the same URL.
8. Using A Local SEO Strategy Is Key
If you are aiming to engage a local audience, then it is imperative that your website and all of its content be optimized for search engines in your area.
You can do this by adding your business to online directories or creating location-specific blog posts and social media updates!
9. Don’t Give Up!
SEO isn’t a short-term strategy, and you shouldn’t expect instant results.
But if we look at it as an investment with long-term returns, then there’s no reason for frustration when things don’t happen overnight – just keep working on improving your site so that over time the search engines will start rewarding what matters most: quality content + great design = higher rankings than before!
Ella Marcotte
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