The Importance Of Link Building In SEO

Link building is one of the techniques used in SEO that helps a website’s search engine ranking.

As the name suggests, link building is a method where you get links for your website from other websites with good domain authority. 

Many SEO experts have been using link building to help them achieve success for their clients. 

That’s why if you’re looking for an approach to increase your website’s ranking significantly, you might consider using link building. 

The significant benefits link building offers make it an important aspect of link building, such as:

Links Give Credibility To Your Website

Links represent an authoritative strength to your domain, so they are indicators of your credibility. 

Credibility is one of the foundations of a good website. It’s a strong factor that will place your website on top of the search engine results pages.

That’s why most top BigCommerce SEO experts focus on improving a website’s credibility when creating the best SEO strategy.

Google, and other search engines, aim to provide their user with the most relevant result. Thus, when they notice a page with a high backlink number, they interpret it as a good source of information. 

A link proves that many publishers use your website as a source of quality information. However, you must only build links from websites with high domain authority. Link building isn’t about quantity. It’s all about quality. 

When you use this approach, you should aim to get ten backlinks from 10 different authoritative websites. 

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Links Are Used To Ranking Your Site

SEO is used to help boost a website and rank it at the top of the search engine result pages. For example, Google, the top search engine today, uses backlinks to analyze content’s relevance to the search query. 

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It’s one of Google’s significant innovations that puts them in the number one spot of search engines. Having good keywords on your content to rank in search engine result pages is not enough.

You should also have high-quality links on your page to show the search engine algorithm that you’re website deserves the number one spot. 

Using links to rank a website makes ranking harder to fake. As a result, when you search for an inquiry on search engines today, you will be given the most relevant results, which gives value to your query. 

Provide A Boost of Web Traffic

To boost your web traffic, you should focus on your link building. Search engine web crawlers use links to discover and assess your website.

That’s why you must have a robust link profile to improve your website visibility online, increasing your website traffic. 

One of the indications that your website’s health is at its optimum is when you attract many relevant audiences. It means that you have the most relevant information your target audience needs. 

Backlinks Results In Higher SEO Score and Site Metrics

If you know SEO that much, you might understand Domain Rating, Domain Authority, Page Rank, etc.

These are vital metrics that will help improve your website health. These metrics will also improve your visibility and exposure, increasing your website’s SEO score. 

Meanwhile, if you can’t grasp the SEO strategy, ensure that the specialist you hire understands the importance of links in improving the metrics mentioned. It will help them achieve the best result easily. 

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Links Provide More Revenue Opportunities and Sales

It was mentioned that links increase a website’s traffic and good metrics. These improvements will increase your website’s opportunities to earn revenue and boost your sales. 

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From a customer’s perspective, when you search for a product or service online, it’s an initial reaction to click on the first five results. 

Then imagine your business being on the top five results organically. Potential customers will first see your products and services compared to your competitors.

You’ll be the one that will set the standard for these customers. If you offer the best option of products and services among your competitors, you’ll increase your sales significantly. 

Aside from increasing your sales, you can also be offered a new way to earn. You can accept guest blogs at a specific price if your website domain authority increases. In return, you can earn from guest blogs while benefiting from the quality content added to your website. 

In Conclusion

Link building shouldn’t be forgotten when creating a good SEO strategy. They offer a lot of benefits for your website and will help you achieve the goal you want for your business.

So, talk to your SEO specialist and ensure that they utilize link building in their strategy, and you’ll surely be satisfied with the result.

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Ella Marcotte

Jonathon Spire

Jonathon Spire

Tech Blogger at Jonathon Spire

My diverse background started with my computer science degree, and later progressed to building laptops and accessories. And now, for the last 7 years, I have been a social media marketing specialist and business growth consultant.

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Jonathon Spire

I blog about a range of tech topics.

For the last 7 years I have been a social media marketing specialist and business growth consultant, so I write about those the most.

Full transparency: I do review a lot of services and I try to do it as objectively as possible; I give honest feedback and only promote services I believe truly work (for which I may or may not receive a commission) – if you are a service owner and you think I have made a mistake then please let me know in the comments section.

– Jon