WordPress powers almost 40% of business websites worldwide. Building, managing, and scaling any kind of small business website is quite straightforward.
Here are eight reasons to use WordPress to build and operate your small business site.
1. It’s Simple To Set Up
You can install WordPress quickly and easily. Many hosting companies offer automatic installation of the platform. You can accelerate this process with a single click and start using the CMS.
2. Customized Hosting Is Available
On that note, websites running on WordPress can benefit from customized hosting, which ensures optimal performance at high speeds.
Managed WordPress hosting is tailored to the platform, so the whole tech stack is compatible, meaning that your site will probably load faster and have more than satisfactory uptime.
3. The Interface Is Intuitive
WordPress’s intuitive interface is another factor in its immense popularity. Its settings and menus are easy to find and comprehend.
Small business owners can find this indispensable, as few have the luxury of unlimited resources to learn complex systems. You can find anything you need by navigating within the left sidebar.
Most settings come with short instructions that tell you what to do and descriptions of their functions. You can see your changes in the platform’s visual editor in real-time.
4. It Integrates With Google Analytics
Your small business will get more leads and better results overall if you use Google Analytics to keep track of countless data pieces and sets.
WordPress is highly compatible with the leading search engine tool. You don’t need a technical background to interpret the findings.
5. No Shortage Of Plugins For Small Businesses
With tens of thousands of plugins in the official WordPress library at your disposal, you’re sure to find a suitable tool for your small business.
What’s more, the platform comes with lots of features by default. You can extend their capabilities through a third-party plugin.
These plugins can transform the ways you interact with the CMS. You can get extra features for search engine optimization, scripting, security, design, special pages, etc.
As your knowledge and skills improve with time, you can even build and install your own plugins.
6. Default Optimization For Search Engines
The content management system is very SEO-friendly by default. It has innumerable settings and features that can help improve your content’s exposure to Google and other web crawlers.
Those include mobile friendliness, optimized images, appealing permalinks, and simplified metadata handling. There are additional plugins you can install for other SEO-focused features.
For example, Yoast is a great tool to optimize your content further, with a dynamic set of instructions that makes suggestions based on context.
7. It’s Reliable And Secure
WordPress maintains a high level of security thanks to regular updates, many of which are made by the vast community of users.
The platform is open-source, which means there are countless contributors all over the world.
Many of them are developers who work to address potential security risks and include new tools to improve user experience and protect data.
Again, you can install third-party security plugins to enhance the capacity of the default settings.
Those include anti-spam if you choose to have a comments section, firewalls, cloud-based backup, and tools to scan for viruses and malware in real-time. All of this saves time and money.
8. It Has All Kinds Of Themes
You can customize your site’s appearance using a large number of visual themes. They add a new design to your web pages, which can be customized further with scripts and widgets.
There are default themes developed for all the main types of businesses. They will save you a lot of time and hassle in choosing the perfect design for your small business website.
Conclusion
The many benefits of WordPress make it an exceptional choice for small businesses seeking an effective online platform.
Its simplicity and intuitiveness ensure a quick setup and easy management, making it suitable for businesses with limited resources.
Customized hosting and seamless integration with Google Analytics boost website performance and data tracking.
The vast array of plugins and default SEO optimization enhance website capabilities, enabling businesses to tailor their site to their specific needs and improve their search engine visibility.
Furthermore, WordPress’s commitment to security, facilitated by a dedicated global community, and the wide array of customizable themes ensure both safety and aesthetic appeal.
To maximize the growth and success of your business, leveraging the power and versatility of WordPress can be a strategic move.
Its user-friendly nature coupled with advanced features offers a platform that can accommodate both current needs and future expansion.
Indeed, WordPress isn’t just a tool; it’s a partner for your business’s digital journey. Consider WordPress as your go-to platform for website development, and let it be the launchpad for your small business’s success in the digital world.
Ella Marcotte
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