How Social Media Is Changing The Gaming Industry

The 21st century is a time of digital innovation. Tech has changed the way we work, communicate, and even relax.

No phenomenon exemplifies the changes brought about by tech more than social media.

Thanks to sites and apps like Facebook, Instagram, TikTok, YouTube, and more, the world is now more connected, leading to great globalization, communication, and cultural developments.

Social media has also led to changes and developments in the industry. For example, the gaming industry has experienced an incredible rise in popularity due to social media.

In this article, we want to examine how social media has impacted the industry.

Brought The Community To Online Games

Online gaming, or iGaming, is incredibly prevalent online. The phenomenon first came about in the 90s, and as the name suggests, the goal was to bring games of chance to one’s household. And for the most part, the industry has been an enormous success.

In less than three decades, igaming has become a huge success. With an increasing roster of games, a rise in revenue, and many benefits, iGaming today is just as famous and safe as land-based card games or coin machines.

However, for a long time, the downside to online wheel of fortune was that it took the community out of the scene.

Going to brick-and-mortar establishments can be fun. But it is even more fun when you go with friends or meet fellow players within. And for a while, that was impossible online.

Thanks to social media, however, you can now communicate with the people playing on gaming websites, establish connections, and meet new friends.

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Social Media Marketing

Social media has become a big part of the marketing industry. And iGaming is just another benefactor of this phenomenon.

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Since the creation of social media websites, online gaming has seen an incredible rise in revenue. The reason? Social media marketing.

The process is simple. Social media websites use algorithms and search histories to determine what their users are interested in. And then, they create targeted ads that would appeal to said users.

So, if you’ve ever shown interest in online gaming, you will like to get a few ads regarding the best online sites or maybe even the top-rated land-based establishments in your area.

Influencer Promotion

The rise of social media has been excellent for independent creators. Streamers, vloggers, reviewers, commentators, and other entertainers have carved out a niche and have become wildly successful and popular, thanks to websites like Youtube and Twitch.

And it doesn’t just stop there. Instagram, TikTok, YouTube, etc., have also been excellent vehicles for make-up artists, painters, animators, graphic designers, and models to get their careers off the ground.

Once they reach a certain level of popularity, whether by buying followers or earning them, we can call these creators “influencers.”

Their popularity allows influencers to promote specific products to their fan base. And the iGaming industry has indeed hopped aboard that bandwagon.

Many influencers who make content for an older audience have done advertisements for online sites, sports websites and web poker.

These ads have been hugely successful and significantly contributed to the industry’s success.

Social Media Reviews

A critical aspect of the online gaming industry is trust. Users have to trust that the website their using is safe and secure.

The best way to ensure a safe experience is to seek a license. For those who may not know, licenses are issued by national igaming commissions or internationally recognized organizations.

Social media has ensured that online igaming websites are held responsible for their actions. However, even licensed websites have a responsibility to act transparently. And this is where reputation comes in.

Players can use social media apps to promote top-quality websites that are safe and secure, or they can use these websites to expose unsafe sites. In either case, players benefit.

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Problem Gaming

One of the most significant risks players of chance face is addiction. We don’t have to explain why compulsive playing presents a problem. And indeed, social media can contribute negatively to this problem.

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By continuously advertising local venues to people who might be at risk of problem gaming, social media websites can cause someone much pain. This is why most governments impose heavy regulations on igaming advertisements.

However, social media can also be a positive force against compulsive gaming. By promoting organizations that help with the issue, ways to help problem players, and raising overall awareness of the problem, social media can be a powerful tool for good.


Social media has had a significant impact on all walks of life. So, it shouldn’t be surprising that the gaming industry has been affected.

While social media advertising has some downsides, we’ve seen overall growth in popularity online. So, it is safe to say that social media has had an overall positive impact on iGaming.


Has Social Media Had An Impact On The iGaming Industry?

Undoubtedly, social media has significantly impacted the gaming industry, just like it has impacted all walks of life.

Could Social Media Help Promote Online Gaming Sites?

Of course. There are a lot of social media websites that advertise card games, coin machines, and sports gaming.

Can I Play Online For Real Money?

Yes. The iGaming industry has been around since the 1990s. However, these websites have recently become much safer and better organized.

Can Social Media Help With Addiction Problems?

Yes. Many social media websites can help problem players by promoting organizations or websites that offer help for compulsive gaming.

Can Influencers Help Promote Gaming?

Yes. Influencers who make mature content have done promotional material for many online and offline companies.

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Ella Marcotte

Jonathon Spire

Jonathon Spire

Tech Blogger at Jonathon Spire

My diverse background started with my computer science degree, and later progressed to building laptops and accessories. And now, for the last 7 years, I have been a social media marketing specialist and business growth consultant.

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Jonathon Spire

I blog about a range of tech topics.

For the last 7 years I have been a social media marketing specialist and business growth consultant, so I write about those the most.

Full transparency: I do review a lot of services and I try to do it as objectively as possible; I give honest feedback and only promote services I believe truly work (for which I may or may not receive a commission) – if you are a service owner and you think I have made a mistake then please let me know in the comments section.

– Jon