Nobody will doubt the fact that users are becoming more and more picky, tech-savvy, and open to everything new. So, if companies and brands want to keep up with their users’ cravings, they should find more effective and productive ways to improve the interaction with their customers and develop their marketing strategies.
People seem to get used to everything: e-commerce, chatbots, virtual shopping platforms, etc. However, there is something that they still find interesting and, what is more important, that provides companies with enormous space for unleashing their imagination—Augmented Reality Marketing.
What Is Augmented Reality Marketing?
Augmented reality (AR) has become one of the most growing marketing trends recently. Basically, AR is the latest tech trend that lets you see the real-life surroundings with a digital augmentation on them. For example, you may simply lie in your bed, turn on the camera, and see a UFO flying saucer landing in the center of your bedroom.
No wonder more and more digital marketing campaigns aim at filling their customers’ lives with AR experiences. Logically, augmented reality marketing implies the integration of AR technology into a company’s effective marketing tactics.
It allows brands to improve the connection with their audience using interactive and engaging content. If you are still in two minds about whether to use this technology to develop your brand, get acquainted with some more proven advantages of AR.
5 Augmented Reality Marketing Benefits
1. Try Before Buying
The biggest advantage of AR marketing is that it gives people a chance to feel and touch the product before purchasing it. For example, in the Gucci Try-On App, consumers may try on Gucci sneakers without spending money and leaving their house.
That allows potential buyers to see how these shoes will look on their feet. In 2021, Gucci even released their first pair of virtual neon-colored trainers that could only be worn in the digital world.
Another great example here may be Sephora, a chain of stores that specializes in makeup and skincare. Its Virtual Artist app lets users try beauty products from the comfort of their home. Customers may try out various tones of lipsticks, eyeshadows, mascaras, and highlighters straight on their face.
2. Reduced Probability Of Product Returns
This benefit follows from the previous one. If a buyer returns a product, this can put your brand to vast expenses, both money and time wise. But with the help of the opportunity to test before buying, customers are less likely to resort to the return procedure.
3. Enhanced Brand Awareness
One thing is certain: innovations attract people. So, using AR in your marketing strategy has every chance to make users more interested in your product, letting them hear the voice of your brand.
If you manage to integrate AR into your brand or company in the right way, the audience will be more willing to get familiar with you. Consequently, as soon as they get acquainted with your brand, they are more likely to purchase your services or products than the ones of your competitors. This is how AR technology can help you cast a wide net across potential buyers.
4. Possibility To Go Viral
AR technologies allow users to mix the physical and digital worlds, adding a personal touch to the customer-brand interaction. The room for imagination is endless here. You and your team are free to come up with original ideas and show your customers your utmost creativity.
So, AR marketing can help you create unique content, attract people’s attention, and stick out in a crowd of hundreds of similar apps. Under such circumstances, the chances of going viral are becoming much higher.
5. Boost Your Sales
Using AR in your marketing strategy will allow you to develop trust with thousands (even millions) potential buyers. No wonder the more creative you and your team are, the more publicity and popularity your company is likely to gain, boosting your sales and making the whole world speak about you.
If you are looking for ways to integrate AR into your marketing tactics or apps in general, feel free to get familiar with Banuba AR technologies that will help you boost your business and increase customer engagement.
Examples Of Cool Augmented Reality Marketing Campaigns
One of the brightest examples that showcase the full power of AR marketing is Coca Cola AR advertising for the FIFA World Cup 2018. Being a real marketing giant, Coca Cola surprised everyone with the interactive videos with Xherdan Shaqiri, a popular football player from Switzerland.
This campaign was held at one of Zurich train stations, giving people a chance to take a photo with virtual Shaqiri and kick a ball with him.
Another great example may be Burger King’s “Burn That Ad” campaign, launched in 2019 in Brazil. It worked that way: a user downloaded the BK app, pointed their devices to their competitors’ ads, and the app set virtual fire to the rivals’ advertisements. This way, users didn’t only have fun but also had a chance to get a free whopper by using that feature.
Finally, let’s get into the Christmas mood a bit! In 2017, IKEA started a “Place a Tree on It” campaign. They already had (and still have) the IKEA Place app that allowed users to put virtual IKEA furniture into their rooms to see what it would look like in reality.
But before Christmas, IKEA decided to integrate the “Place a Tree on It” feature into their app. It gave users a possibility to choose one of the tree options provided by IKEA and position it anywhere they wanted.
Ella Marcotte
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