Successful businesses know that in order to be successful, they need to be creative and find new ways to promote their services. One of the most effective (and oldest) methods for doing this is through the use of brochures.
Brochures provide businesses with a way to share information about their products or services with potential customers in a visually appealing and engaging way. They can also be used to create a brand identity for your business and to establish yourself as an expert in your field.
If you’re looking for ways to promote your services more successfully, here are 15 ways to use brochures:
1. Use Them As A Handout At Trade Shows And Other Events
Brochures make great handouts at trade shows and other events. They allow you to quickly and easily share information about your products or services with potential customers. Plus, they can help to establish you as an expert in your field.
2. Use Them To Create A Custom Mailing List
You can use brochures to create a custom mailing list. By including a tear-off coupon or registration form on your brochure, you can collect contact information from potential customers. This can help you to build a database of leads that you can contact regularly with special offers and promotions.
3.Use Them To Generate Leads
Brochures can also be used to generate leads. By including a call to action on your brochure, you can encourage potential customers to contact you for more information about your products or services.
4. Use Them In Direct Mail Campaigns
Direct mail campaigns are a great way to market your products or services to potential customers. And, by including a brochure with your mailing, you can give potential customers a more in-depth look at what you have to offer.
5. Use Them To Promote Special Offers
Brochures can be used to promote special offers and discounts. This can help to attract new customers and increase sales.
6. Use Them As An Insert In Newspapers And Magazines
Brochures can be used as inserts in newspapers and magazines. This is a great way to reach a large audience with your marketing message.
7. Use Them To Create A Custom Catalog
You can use brochures to create a custom catalog of your products or services. This can help potential customers to learn more about what you have to offer.
8. Use Them To Create A DVD Or CD-ROM
Brochures can also be used to create a DVD or CD-ROM. This can be a great way to showcase your products or services in a more interactive way.
9. Use Them As An Online Brochure
You can also use brochures to create an online brochure. This can help potential customers to learn more about your products or services from the comfort of their own homes.
10. Use Them To Generate Traffic On Your Website
Brochures can also be used to generate traffic on your website. By including a link to your website on your brochure, you can encourage potential customers to visit your site.
11. Use Them As An Advertisement
Brochures can also be used as advertisements. By including a brief description of your products or services and some eye-catching graphics, you can create an ad that will stand out from the competition.
12. Use Them To Promote Your Blog Or Podcast
Brochures can also be used to promote your blog or podcast. This can help to attract new readers or listeners and help to build your audience.
13. Use Them As A Handout At Open Houses And Other Events
Brochures make great handouts at open houses and other events. They allow you to quickly and easily share information about your products or services with potential customers.
14. Use Them To Create A Direct Mail Campaign
Brochures can be used to create a direct mail campaign. By including a brochure with your mailing, you can give potential customers a more in-depth look at what you have to offer.
15. Use Them To Promote Special Offers
Brochures can be used to promote special offers and discounts. This can help to attract new customers and increase sales.
16. Use Them As An Insert In Newspapers And Magazines
Brochures can be used as inserts in newspapers and magazines. This is a great way to reach a large audience with your marketing message.
17. Use Them To Create A Custom Catalog
You can use brochures to create a custom catalog of your products or services. This can help potential customers to learn more about what you have to offer.
18. Use Them To Generate Traffic On Your Website
Brochures can also be used to generate traffic on your website. By including a link to your website on your brochure, you can encourage potential customers to visit your site.
19. Use Them As An Advertisement
Brochures can also be used as advertisements. By including a brief description of your products or services and some eye-catching graphics, you can create an ad that will stand out from the competition.
A bonus tip when making brochures is to use Venngage—a free infographic maker that offers a wide range of brochure designs for everyone. Here are some brochure examples from their website!
Final Thoughts
Brochures can be a great way to promote your business and attract new customers. By using them in a variety of ways, you can reach a large audience with your marketing message. What are you waiting for? Check out their online brochure maker now!
Ella Marcotte
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