Why Is Blogging Important For Your Ecommerce Business?

Blogging has become, in the last few years, a ‌powerful way for online businesses to get their products and/or services in front of potential customers. 

If you are thinking about having your own eCommerce online store or have an existing eCommerce business owner, then you know ‌blogs are a tremendous marketing tool. You probably also know that they can help boost traffic and revenue for your site. However, if you’re unsure why a blog is important or what type of content to include, we’re here to help!

Many people are still unaware of the value of blogging for their businesses. Let’s ‌look at some of the major benefits:

Lead Generation

Your website is the cornerstone of your eCommerce business, but if you don’t have a blog on your site, you’re missing out on some major benefits.

Blogging helps you generate leads for your business. Blogging helps you build a community around your brand and products, which is key to generating sales through social media interaction and referrals.

It also helps with SEO, which is critical to gaining more traffic to your website.

You can use blogging to increase the value of your product or service and add additional features that will make people want to buy it.

Blogging is an excellent way to generate leads because it builds trust with potential buyers, who are more likely to buy when they’ve been on your site enough times to become familiar with who you are and what you do.

Improved Search Engine Rankings

Blogging for your eCommerce business is vital for many reasons, but one of the biggest is that it can significantly improve your search engine rankings.

Each blog post you create helps you rank better in the search engines. The more content you have, the more likely people will find you when searching for keywords related to your products or services. In addition to creating new content, blogging also allows you to update existing pages on your site with fresh information. This keeps those pages from losing relevance and pushes them higher up in the search results.

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Another reason blogging improves how well-ranked a website is its ability to show active engagement with customers and potential customers by adding value through education (like product reviews), entertainment (like humor posts), or inspiration (like motivational Monday morning messages). 

Search engines look not only at how many links point back at a particular web page but also at what type of links exist from other sites pointing back at yours and how often others link back at yours.

Hence, regular updates showing current trends within the industry create goodwill among peers, leading to increased social sharing about relevant topics and greater exposure for companies that provide valuable content consistently.

Building Trust

Building trust is essential. No matter your business, you want to build a relationship with your customers. The best way to do that is through blogging.

Blogging provides an excellent opportunity for building brand awareness and improving search engine optimization (SEO). Blogging also allows you to build a community of loyal readers who are more likely to buy from your company when they need something new or have a question about one of your products or services.

If you’re selling a product or service online, then blogging is an important part of your SEO strategy.

Blogging helps build trust. If your customers can see that you have a blog and are willing to share information about yourself and your business, they will feel more comfortable buying from you. Customers also like to know that the person behind the product or service is real, not just a corporate entity trying to sell them something.

Blogging for visibility. Blogging helps position your website in search engine results pages (SERPs), which means more traffic and sales for your business!

When visitors read your blog posts and then click through to read more about your products or services, this is referred to as “conversion.” 

Brand Awareness

Blogging is the most direct way for you to speak with your audience and build trust.

When people feel like they know you, they’re more likely to buy from you because they have a relationship with you—and not just any kind of relationship, but one that is built on honesty and transparency.

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You see, this happens in e-commerce: if someone has an unpleasant experience with an online store, they are much more likely to share their experience online than if that person had a great experience. It’s human nature! We love sharing our opinions on things we love or hate—it makes us feel good when others agree with us (or don’t). 

According to Forrest Webber, blogging helps build brand awareness by allowing businesses like yours access to conversations happening every single day across social media platforms like Twitter and Facebook, where people are actively seeking ‌information about products and services; similar to yours!

Blogging Is A Great Way To Build Brand Awareness 

Blogging is a great way to build brand awareness, connect with customers, and build trust. Customers that have been blogging for some time know the importance of having a high-quality blog. If you’re new to blogging, it’s critical that you learn how to write content that’s both interesting and engaging. Your goal should be to:

  • Keep your readers engaged by creating regular posts that they look forward to reading

  • Build trust over time by providing valuable information on topics relevant to your target audience


Blogging can be a tremendous asset to any eCommerce company, whether you’re just getting started or trying to grow your brand. It allows you to build trust with potential customers. Reach out to influencers and other bloggers in your niche (which helps with SEO), and even generate leads or sales leads if they are ready to buy now.

Jonathon Spire

Jonathon Spire

Tech Blogger at Jonathon Spire

My diverse background started with my computer science degree, and later progressed to building laptops and accessories. And now, for the last 7 years, I have been a social media marketing specialist and business growth consultant.

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Jonathon Spire

I blog about a range of tech topics.

For the last 7 years I have been a social media marketing specialist and business growth consultant, so I write about those the most.

Full transparency: I do review a lot of services and I try to do it as objectively as possible; I give honest feedback and only promote services I believe truly work (for which I may or may not receive a commission) – if you are a service owner and you think I have made a mistake then please let me know in the comments section.

– Jon