Odds are, you’re a B2C company, meaning that you’re a business that sells products or provides services to consumers. It’s also possible that you rely on B2B (business to business companies) to provide services and possibly products necessary for you to run your business.
Consultants (experts who provide professional advice and services) are an example of B2B, and here are four examples of consultants to consider hiring for your business.
#1: Financial Consultants
Finances are the most important part of a business, so business owners are going to need a professional to accurately manage their finances.
Your first thought may be that hiring a consultant isn’t the best way to manage your finances because you’re spending more money, but hiring a financial consultant (and other consultants) can help you save money in the long run. Examples of how a financial consultant can help include:
- Balancing budgets
- Create long-term financial goals and plans
- Find opportunities for financial assistance
- Helping with taxes
- Solve accounting problems
Financial consultants can assist you in finding better ways to spend/invest your money as well as find you ways to save money.
#2: IT and Tech Consultants
We live in a very digital world where we can do just about anything online— in fact, in the year 2020 many people had to work from home, online. Because of this, many businesses realized the importance of having an IT (information technology) consultant. IT consultants, also known as database consultants or tech consultants can offer the following services for your business:
- Automating business functions
- Digital transformation
- Implementing cyber security
You can hire an IT consulting firm, or even an individual consultant that is qualified to perform the tasks you need— it’s still considered B2B. Just make sure that you do your research to invest in the best IT consultant for your company.
#3: Legal Consultants
All businesses will benefit greatly from hiring a legal consultant. You already know how important it is for you to have business insurance (e.g., liability insurance, property insurance, workers’ compensation insurance) to protect your business financially from legal claims, so having a legal consultant can further protect your business and give advice on the following:
- Ensuring that your business is following the law
- Incorporating your business as a legal entity
- The nuances of the law as applied to businesses
- Workplace misconduct
- Wrongful termination lawsuits
Hiring a single legal consultant for your business can be much more affordable than hiring an entire legal firm. A full-time legal counsel can cost a business hundreds of thousands of dollars per year— much more expensive than hiring a single individual.
#4: Marketing Consultants
Digital Marketing Consultant
Again, we live in a digital world, so the most effective types of marketing occur online. This is known as digital marketing, and effective digital marketing can be difficult to navigate at times. This is where a digital marketing consultant can help you. They can also help with marketing strategies such as:
- Affiliate marketing
- Content marketing
- Email marketing
- SEM (search engine marketing)
- SEO (search engine optimization)
- Social media marketing
Many small businesses hire social media marketing consultants to manage their social media pages to keep their customers/followers engaged with meaningful content that converts them into buyers. The same goes for the other digital marketing strategies.
Recruitment Marketing Consultant
Your customers aren’t the only people you need to market to— you should also be marketing your brand to job seekers. Even if you’re a very small business, you’re eventually going to expand and you’re going to need to employ others to help. However, you don’t want to hire just anyone— you want someone who’s just as passionate about your business as you are, and this is where a recruitment marketing consultant can help. They can help you with:
- Analytics
- Brand building
- Creating career sites
- Social media and other forms of digital marketing (for recruiting)
Companies that try recruitment marketing tend to see a decrease in employee turnover rates, and their employees report higher levels of work satisfaction.
There are many other types of consultants and businesses to hire for your business, but these four are some of the most important to start with. You’re going to need someone to help you with all of your financial and legal aspects of your business to ensure that you don’t lose money. You’ll need tech consultants to ensure all digital aspects of your business are functioning properly, and you’re also going to need digital marketing experts to help you market towards your target audience for sales and your target candidates for hiring.
Ella Marcotte
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