When trying to elevate your business, one of the most important components to consider is marketing analytics.
If you’re unsure as to what this is, or what it can achieve, then this article is for you.
Read on, to find out what marketing analytics is, how one particular analytics tool works, and why it’s crucial to implement in your business.
What Is Marketing Analytics?
Marketing analytics is a core component in understanding your marketing performance, and how customers are engaging with your business.
You receive these analytics using advanced tools which are designed to monitor, review, and dissect various aspects of your marketing, to provide essential data that can be used to boost marketing efforts.
The specific analytics you receive will depend on the type of tool you incorporate in your business, as well as how effectively you use it. For instance, you should explore how marketing analytics from Mediahawk can help your business excel in this area.
What’s The Best Marketing Analytics Tool?
There are various analytics tools available for you, but one which can significantly increase the leads and sales generated from your marketing is call tracking software.
This intelligent software allows you to accurately track every customer call to your business.
The data surrounding each of these interactions that can be provided by the call tracking software includes – caller phone numbers, whether the call was answered or not, the duration of the call, caller area codes, and much more.
Not only this, but the software offers access to highly detailed metrics, which give you a deep insight into customer engagement throughout your business. Some of the expert analytics available can include:
1.) The Marketing Sources Which Produce Calls
The software can assign dynamic phone numbers which help you track the exact online marketing sources that your callers originated from.
For example, you might find a large number of customers are clicking on a link on your Facebook page and then making a call.
2.) Activities Generating Your Most Valuable Leads
When you receive any inbound inquiries, you can track the specific activities the customer visited beforehand.
3.) High Granularity Data For Your Website Visits
You can also use Urchin Traffic Monitor (UTM) tags on your URLs, to receive more granular data about your website visits, and the campaign that drove each customer there.
4.) Keywords Performance In Call Conversations
The software is able to identify any keywords mentioned in call conversations. These keywords can be set by you, ensuring they are relevant to your business.
How Can Call Tracking Benefit Your Business?
Call tracking can be a huge benefit to your business for a vast number of reasons. This includes, for example:
1.) More Effective PPC Management
One key benefit of using call tracking as your analytics tool, is that you can increase the effectiveness of your pay-per-click (ads).
Using the insights and reports from the software, you can easily map out the leads and sales being generated from your PPC ads, including which customers called, visited your website, or made a purchase after funneling through an ad, for example.
Not only will this give you more visibility on PPC performance, but it can also help you understand which keywords and ads resonate with prospects.
This kind of data is invaluable for those looking to further their business through these insights.
In turn, marketers will have a better idea of what prospects respond to best, and how to deliver it.
2.) Refining The Content Of Your Activities
Call tracking can also help you refine the content used in your many activities.
This is essential, since you need to have the right content placed at the right point in the customer journey, to fully optimize lead and sales generation.
Using the marketing analytics, you can see which areas of your marketing are delivering crucial conversions, and at which points people drop-off.
This way, you can assess the content from your most successful activities, and replicate it across all areas of your marketing, for maximum engagement.
For instance, you might find customers are more likely to convert to call, fill out a form, or interact in a live chat, etc., if there’s more colorful and bold graphic designs in your campaigns.
Conclusion
With an effective marketing analytics tool such as call tracking in place, you’ll have everything you need to take your marketing, and your business as a whole, to the next level.
A well-crafted marketing plan is important, but tracking your progress along the campaign is just as critical.
Ella Marcotte
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