In 2021, since Google’s May update rolled out, the need for an SEO-first approach went up to an all-time high. And, it’ll increase even more when the brand new core update comes out.
But, why does such a commotion occur, especially in the business segment?
We’ll be answering your question through this article. But, before we do that, let’s talk about something a little more fundamental yet equally important.
What Is SEO?
SEO, also known as Search Engine Optimization, is a technique that helps you maintain and keep your website well-optimized. It, in turn, can help you rank higher on Google or any other search engine. And you can also improve your user experience through the same.
At the pedestal search, we can categorize SEO into three different pillars.
- On-Page SEO: On-page SEO is all about optimizing the website using content and metadata.
- Off-Page SEO: Off-page SEO is all about the practices marketers follow outside the hosted website, such as backlinks and social sharing.
- Technical SEO: Technical SEO is all about website technical aspects. This includes the health of the SEO, indexing of the web pages, page speeds, and other metrics.
The purpose of SEO is to increase the quantity and quality of inbound traffic. It is beneficial for both consumers and businesses because it connects searchers with content that is relevant to the searches.
Here are a few statistics that will help you understand the importance of SEO.
- 70% of digital marketing experts believe in the effectiveness of SEO.
- 68% of online experience begins with SEO.
- 63% of online shopping experiences begin with SEO.
Importance Of SEO For A Business
Maintaining a proper SEO for your online business is highly important – whether you believe it or not. Here’s what you need to know about it.
Benefit – 1: Can Increase Organic Traffic
If you collaborate with a company to help on Google SEO, it’ll be easier for your business to rank higher on SERPs. Therefore, more and more people are going to visit you.
And, it’ll be easier for you to acquire a massive amount of organic traffic as a whole. Do you know how it will help you out? Well, it can establish your platform as an authority site.
Benefit – 2: Higher Brand Authority
Apart from increasing your organic traffic, SEO can also improve your brand authority. After all, people tend to trust websites who appear at the first of Google more than anything else.
However, in this aspect, only improving your SEO won’t be enough. Besides, you must write statistically-correct articles as well. This way, “the sense of trust” will increase even more.
Benefit – 3: Targeting A Specific Brand Of Audience
When it comes to working on your SEO, you’ll need to use a set of specific keywords. And, if you can do it correctly, you’ll be able to target your potential audience correctly.
It can also improve your brand awareness to some extent. Therefore, whenever people see an advertisement or two of your organization, they’ll know that it’s you instantly.
Benefit – 4: Supports Content Marketing
SEO and original content generally work hand in hand, by –
- Creating helpful content for the visitor.
- Adding relevant images in the same.
- Using correct stats on it.
The better your content is, the more time people will stay on your website. And, if you have coupled it with well-polished SEO, you’ll be able to make it appear in front of more and more people. Hence, it’ll be easier for you to become popular pretty quickly on the internet.
Benefit – 5: Offers A Competitive Advantage
Most of your competitors are going to invest in the segment of SEO. Thus, if you want to best or outrank them, you have to work on the same aspect as well.
And, if you are working with the right SEO expert or company, you can easily overtake your competition. It will increase your reputation in the market even more. So, that’s a win!
The Bottom Line
In truth, SEO can offer major benefits for your organization and the business you’re working on or undertaking. However, before you start investing in this segment, we’ll suggest you be a little careful in your approach. Don’t copy anyone or do whatever they’re doing.
There’s no guarantee that what’s working for them; will work for you as well. Therefore, it’s best to create a custom strategy on your own and stick to it. Hopefully, that’ll help you out!
In any case, now, we’ll be concluding this blog. But, if you want to know about anything else, please comment below. We’ll get back to you as soon as possible.
Ella Marcotte
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