8 Types of Management Roles Plus Other Helpful Tools for Your Business

As the owner of a business, you yourself are a manager. However, that doesn’t mean that you can successfully manage all aspects of your business on your own.

When you’re just starting up your business, this is fairly simple to do. But when your business begins to expand, you’ll need more help.

One of the first things that business owners do is to hire help. This is typically in the form of employees doing the menial, behind-the-scenes tasks— but you will also benefit from hiring employees to go into managerial roles.

Here are eight types of management roles to consider, plus some other tools that will greatly help you no matter how big or small your business currently is.

8 Types of Managers to Hire

#1: Customer Service Manager

All B2C (business to consumer) companies either have customers seeking products or clients seeking services. Some may even have both, and some may only deal with their consumers online.

Either way, you’ll need a manager knowledgeable in customer relations to be in charge of customer concerns.

This can be in the form of a call center (for online businesses), a customer service team, or a single individual— depending on the size of your company.

#2: Financial Manager

A financial manager is a very important role, as it deals with all monetary aspects of your business. However, their main responsibilities are financial planning, control, and decision making. 

#3: HR Manager

HR (human resources) managers’ main job is to oversee the hiring, onboarding, and training of your employees. They may also be involved in candidate recruitment, employee benefits, and even terminations.

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#4: IT Manager

IT (information technology) managers are key roles that many business owners tend to overlook. All businesses rely on technology to keep their business running, and IT managers oversee technology resources a business needs. This includes configuration, service, and financial management.

The same time companies can reduce IT department costs by outsourcing managed IT services and gain a more professional approach to their everyday tasks and challenges.

Managed IT services include monitoring, maintenance, reporting, and more.

Third-party providers allow businesses to pay only for the services that the company is using. Most managed IT providers offer 24/7 support and not only maintain security but also improve it.

#5: Marketing Manager

Like the title suggests, marketing managers are responsible for the marketing and advertising of your products/services, business, and brand as a whole.

Because marketing is such a broad field, you may have a team of marketing managers that include a social media manager and an SEO (search engine optimization) specialist.

This role also requires a lot of research and analysis of both the customer base and the competition.

#6: Operations Manager

Your operations manager will be in charge of all departments of your business, ensuring that all business operations are running smoothly.

#7: PR Manager

PR (public relations) managers are responsible for communicating with those who can inform the public about the latest news on your company. This can be journalists, or even your social media managers.

#8: Sales Manager

Your sales manager will oversee your sales team and convert prospects into leads. They will also work closely with your marketing managers and marketing team.

Business Management Software

Not all businesses need a person to fill a management role. In fact, many types of business software can do some of these independently or in conjunction with a manager.

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Customer Relationship Management (CRM) Software

CRM software gives you information on how your customers interact with your business. This will give your customer service manager and also your sales and marketing teams and managers greater insight into how they can improve your customers’ experiences.

Project Management Software

Project management software allows you to break down larger projects into smaller, more manageable tasks. It also allows for more organization as you can still get a comprehensive view of the entire project.

This type of software benefits all employees, and you can even hire a project manager to be in charge of the project management software.

Finally, you’ll need a service to manage your business software because it’s likely that you’ll need more than just these two types of software.

Using business software in conjunction with managers overseeing each part of your business can help your business run more effectively. Just make sure that communication is clear and concise.

If you’re a small business owner just starting out, you’ll need time to grow your small business before hiring all of these roles. However, you’ll still be able to benefit from investing in business software, such as accounting, CRM, project management, and sales/marketing/PR software.

You still may even benefit from hiring a few managers, such as social media /marketing managers and an IT manager. You know your business better than anyone else, so make the hiring/software decisions that will work best for where your business is right now.

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Ella Marcotte

Jonathon Spire

Jonathon Spire

Tech Blogger at Jonathon Spire

My diverse background started with my computer science degree, and later progressed to building laptops and accessories. And now, for the last 7 years, I have been a social media marketing specialist and business growth consultant.

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Jonathon Spire

I blog about a range of tech topics.

For the last 7 years I have been a social media marketing specialist and business growth consultant, so I write about those the most.

Full transparency: I do review a lot of services and I try to do it as objectively as possible; I give honest feedback and only promote services I believe truly work (for which I may or may not receive a commission) – if you are a service owner and you think I have made a mistake then please let me know in the comments section.

– Jon