Top Business & Social Media Trends This Year

The growth of AI (artificial intelligence) sophisticated in-site apps, social media reach, and the internet, in general, have spurred several trends for businesses and individuals.

In a way, the entire development reflects how technology continues to play a central role in every human activity.

The entire field of genealogical research has been transformed using AI algorithms and big data information resources.

Similarly, those working toward college degrees use online tools to hunt for scholarship money.

Other trends that are demonstrating staying power in 2023 include automated investing, small businesses using social media platforms as company websites, individuals saying goodbye to social media accounts to start personal blogs, entrepreneurs creating viral videos to promote products, and love hungry adults leveraging the power of sophisticated matchup sites to find companionship.

Here are details about each of the year’s most powerful trends.

Doing Genealogy Research

Before the computer era, conducting genealogical research was a major and usually tedious undertaking.

Gathering information on family trees far into the past called for multiple visits to state offices, churches, and other places where birth and death records were stored.

The internet makes the task much easier, but only in recent years has AI played a large role in the effort to construct a detailed family history.

Social media is another great help for those in this field because it offers a way to find living family members via widely used platforms like Facebook and Twitter.

Plus, the ongoing expansion of internet databases has delivered a fresh surge of power for genealogists who rely on accurate historical records to piece together generations of ancestral connections.

Applying For Scholarships Online

Getting a college degree and paying the related expenses can be a daunting challenge for anyone.

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However, completing college is now one of the top priorities among young adults who understand how indispensable four-year degrees are in today’s economy.

Fortunately, prospective students are finding out that there are numerous ways to pay the bills.

In addition to loans and savings accounts, they’re exploring the growing availability of scholarships for college students in all disciplines.

Future grads use social media to find out about the most efficient tactics for covering education expenses. 

The lucky ones arrive at the conclusion that the fastest route to getting the money they need is to search for scholarship cash and apply for opportunities from a single website platform.

Conducting a search and simultaneously filling out applications is a smart strategy for those who want to maximize the amount of scholarship money they find.

Then, no matter how much they end up getting, they are free to use the funds to cover a portion of their school-related expenses or, with a little luck, the entire bill.

Ditching Socials For Personal Blogs

Recent news about unethical social media owners collecting personal data and using it for political reasons caused many former users to abandon the platforms.

Some switched to more ethical alternatives, while many chose to start personal blogs, podcasts, and special interest websites.

Only a decade ago, the social media universe consisted of two very large players. Today, there are dozens of companies in the niche, and decentralization seems to be the future of the space.

Creating Viral Videos For Advertising Purposes

One of the more interesting developments in commercial advertising is the rise of viral video clips.

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Clever advertising agencies create what look like homemade clips of all sorts of funny, engaging events.

The sole aim of the process is to generate a viral spread of the pieces, which invariably show the company’s products and services in a positive light.

Unwitting journalists further the popularity of the clips, which cost the creators much less than a traditional advertisement.

Finding Romance Online

What used to be called internet dating has grown into a massive industry.

Huge corporations operate dozens of sophisticated websites that match users with potential long-term or short-term mates.

There are four major players in the niche, but dozens of second-tier companies continue to thrive amid strong demand and competitive pricing. What’s different about the early 2020s?

Without a doubt, advanced technology is behind the recent surge in interest in online romance sites.

High-definition video hookups between prospective couples, AI-driven apps that use extensive databases to suggest pairings, and anonymous chat capability are just three of the newest wrinkles in the fast-growing industry.

Companies that own dating platforms are not shy about charging more for concierge services like unlimited video sessions, more suggested matches, and chaperoned first dates.

A decade ago, it was a rarity for people to initiate long-term relationships online. Nowadays, it’s becoming the norm.

Jonathon Spire

Jonathon Spire

Tech Blogger at Jonathon Spire

My diverse background started with my computer science degree, and later progressed to building laptops and accessories. And now, for the last 7 years, I have been a social media marketing specialist and business growth consultant.

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Jonathon Spire

I blog about a range of tech topics.

For the last 7 years I have been a social media marketing specialist and business growth consultant, so I write about those the most.

Full transparency: I do review a lot of services and I try to do it as objectively as possible; I give honest feedback and only promote services I believe truly work (for which I may or may not receive a commission) – if you are a service owner and you think I have made a mistake then please let me know in the comments section.

– Jon