There are many different instances whereby you may want to have an order form on your website. Perhaps you have a product with personalization options? Maybe you run a restaurant and take bookings?
No matter the scenario, it is important to have a sleek and easy-to-follow order form, which your customers can easily submit.
If the order form is slow, overly lengthy, or difficult to use, there is a high chance that the viewer will simply forgo the process and go elsewhere instead.
With that being said, let’s take a look at some tips to follow when creating the perfect order form for your product to ensure the best possible results.
Use A Template
There is only one place to begin, and this is by using a form template. Easy to use form templates will make your life so much easier. You can ensure that all of the forms are structured in a stylish and professional manner.
You will also find it a lot easier and quicker to create the product form for your website. After all, time is money, and creating something from scratch can be quite an undertaking.
This is why it makes sense to use a premade template to have everything you need in one place. The best companies will have many different options for you to select from, so you should have no issue finding a template that matches the type of product you are selling.
Don’t Ask For Unnecessary Information
When you are creating an order form for your product, make sure you do not overwhelm the consumer by asking for heaps and heaps of information.
This is one of the mistakes that we see a lot of businesses make today. They know that this is an interaction with a consumer and a chance to get plenty of information, and so they jump on this, trying to get as much data as they possibly can, even if it is not relevant to the product.
However, if you do this, you will only end up frustrating people. At the end of the day, the Internet is supposed to be about convenience. People want to get the things they need in as few steps as possible. They do not want to be spending their time filling out lots of random boxes. It feels intrusive and it is time-consuming
If you take this approach, you will find that you end up missing out on a lot of leads. Instead, it makes sense to only ask for the bare minimum. You can also turn on the auto-fill feature so people can fill in their details automatically if it is saved on the device they are using.
Include Images That Accurately Represent The Product
Next, it is important to incorporate images that represent your product accurately. We know you want to encourage as many orders as possible and make your product as enticing as possible. If people are filling in an order form or looking for more information, the chances are that they are ready to cross the line anyway.
However, to give them that last final push, one thing you should never do is include images that are inaccurate, for instance, images of a newer model of the product or features that are not available anymore. You also should not try to paint your product in a better light than reality.
Yes, we know that you want to encourage sales. Nevertheless, all that will happen is you will end up with many returns on your hands because people will say that the product is not what they actually ordered.
You may find that people also leave negative reviews online as well, stating that the product they received did not live up to their expectations or the images that were included during the order process. This is why it is imperative to ensure all your information and images are as accurate as possible.
Enable Different Online Payment Options
In addition to the points that we have mentioned so far, another effective way of creating the perfect online order form is by allowing people to pay online at the end of the order form. This makes everyone’s lives a lot easier, including your own.
Try to offer as many different payment options as possible, from debit cards and credit cards to PayPal and so on. The more options that you have available, the less likely it is that you are going to end up ruling people out because they are unable to pay via the methods that you have suggested.
Add A Live Chat Feature To The Order Form Page
Another great suggestion that will improve your order form is by adding an online chatbot. If someone gets stuck during the order process, they will be able to reach out to the chatbot and get the help they need.
AI chatbots have advanced dramatically in recent times, and they are now able to understand more human conversations than ever before. They are getting more and more intelligent. In most cases, they will be able to solve the person’s query and help them. If they cannot, they can connect them to a live chat agent for you if this is a possibility.
This is an excellent way of making sure that you do not lose a customer. If you do not have this feature available, they may simply click on the back button and place their order elsewhere, which is the last thing you want.
You can even get chatbots that are able to take people’s orders as well. So, if someone is struggling to place an order via your online order form, they can do so via the live chat element as well.
Consider Each Element Of The Form Carefully
When you are putting together the perfect online order form for your product, it is important to consider the design and structure of it carefully. User experience is of paramount importance, and it involves looking at every step of the user journey, from start to finish.
You should not simply view the experience as a whole. You need to consider it step by step. What does this person experience at the start? What does this step feel like? Is this step easy enough? Does this step make sense?
Break down the order process into micro-moments. Every small moment needs to be assessed with scrutiny to ensure that it is as easy and effective as possible.
Let’s say someone is placing an order for a customized product on your website. Some elements will be best selected in the form of a standard text box. Other selections work well with drop-down menus. You then have different elements that may look better if there are a number of different pictures for people to choose from so that they can simply select the element that makes the most appeal to them.
The only way you are going to be able to design a user experience that ticks all of the boxes and ensures a seamless and enjoyable experience is by breaking it down into these micro-moments and viewing it from the consumer’s perspective.
Test Your Online Form
The final piece of advice that we have for you is to make sure that you test the online product form that you have created to make sure it functions correctly and to get any feedback that is needed to improve your form.
The last thing you want is to put a form out there that has some fundamental coding errors, meaning people are not actually able to place their orders.
Plus, as we are so close to something because we have been working on it, seeing objectively can be difficult, which is why an outside opinion is worth its weight in gold.
Creating The Perfect Order Form For Your Product
So there you have it: some different tips to follow when it comes to creating the perfect order form for your product. We hope that the ideas and suggestions we have offered above will enable you to create a stylish and effective order form.
Remember, there are some great templates available that will ensure everything looks sleek and stylish. At the same time, make sure that you do not overwhelm the customer by asking them to fill in boxes that simply are not needed. Convenience is key, as is branding your business to full effect too.
Ella Marcotte
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