T-Shirt Marketing For Small Business: 7 Tips And Tricks

Marketing is one of the essential factors in your business’ growth. It acts as the voice of your company. Through this, you’re letting everybody know that your business exists.

On the other hand, people won’t hear your business without it. Simply put, marketing is your helping hand in increasing your brand’s recognition in the market.

Commonly, most companies promote their business through social media, business cards, and emails. But, to give you a leg up, you must do something that’s out of the box, and that’s T-shirt marketing! 

Everybody loves T-shirts, as it’s our go-to fashion garment.

So, why not use it for your business’ growth? Doing so will help your company effectively increase brand awareness, attract attention and acquire new customers. 

If you’re looking for fun, fresh and compelling business promotion, keep reading and get to know the seven tips and tricks to successful T-shirt marketing. 

Social Media Challenge Prize

With how modernized our generation is today, more than half of the world’s population uses social media. But to spice up your social media promotion, use t-shirts as an engaging factor.

You can create a social media challenge to capture attention, offering T-shirts as the winning prize. However, make sure to have your company logo or name printed on the shirt.

You can check reliable websites like Printful.com or any t-shirt print-on-demand sites to produce customized pieces for your company.

Those who won will proudly wear it, resulting in a good marketing strategy.

A Product Freebie

Everyone loves free items. However, this giveaway strategy comes with a twist. If your business is launching a new product or service, you can make it more appealing with the help of a giveaway customized t-shirt.

Related:  How To Address Cash Flow Issues?

You can also limit the shirt freebies to the first 50 to 100 customers. 

Doing so will help you grab your audience’s attention, encourage them to try your new product, and act fast.

Use It As Your Company Uniform

image 1

Making your employees wear your company-branded shirts is one passive way of marketing. Since they should wear uniforms every workday, why not maximize it to make your business known? 

However, make sure to choose t-shirt designs that look professional. It would be best to incorporate your company’s branding but not overwhelmingly noticeable.

Build Customer Relationship

It’s normal to encounter grumpy customers and disgruntled buyers. When this happens, apologizing for the issue is a must.

But, one effective way to regain their trust and loyalty to the company is to hand out free company branded t-shirts. Through this, you’ll put a smile on their faces and retain their trust.

Email Campaign With A Twist

If you haven’t already, you’ll experience having a pool of inactive customers sooner or later. There will be peak seasons for your business, but there will also be low seasons. 

When this time of the year comes, what you can do to stay afloat and thrive is to do an email campaign. But to make it more exciting, pair it with your company-branded shirts.

You can email your inactive customers about the new and exciting products that your company currently offers, which come with a free t-shirt as they purchase one. 

Brand Awareness At Trade Shows

Trade shows are widespread in the business sector. It’s a big gathering of companies and businesses promoting their products and services to gather more customers.

Maximize the said event and take advantage of the opportunity to boost your company’s name through t-shirt marketing. 

Related:  How To Choose A Payment Solution Adapted To Your e-Commerce

You can also give away t-shirts along with your business card to potential customers who seem attracted to your products and services.

Doing so will create interest in your business and will help you expand your market. 

Event Sponsorship

Is your company fond of sponsoring community events such as fun runs, medical check-ups, and concerts? If the answer is yes, you can effortlessly promote your business through t-shirts.

Handing out your company-branded shirts to all event participants will give you a promotional boost.

Conclusion

Whether you’re a start-up pursuing a recognition boost in the market or have been existing for quite some time but seek wider brand awareness, marketing can be the solution to your dilemma.

T-shirt marketing can be challenging and painstakingly require energy, effort, and cash. However, it’s definitely worth the effort and will definitely help your business thrive

A well-done t-shirt marketing undoubtedly increases your business’ identity, builds customer relationships, attracts new customers, and helps your company grow in revenue.

Considering the seven tips given above will surely revamp your business’ recognition to a whole new level!  

The following two tabs change content below.
Avatar of Jonathon Spire
My diverse background started with my computer science degree, and later progressed to building laptops and accessories.And now, for the last 8 years, I have been a social media marketing specialist and business growth consultant.In my spare time I dabble in crypto and various types of automation.
Jonathon Spire

Jonathon Spire

Tech Blogger at Jonathon Spire

My diverse background started with my computer science degree, and later progressed to building laptops and accessories. And now, for the last 7 years, I have been a social media marketing specialist and business growth consultant.

Leave a Comment

Jonathon Spire

I blog about a range of tech topics.

For the last 7 years I have been a social media marketing specialist and business growth consultant, so I write about those the most.

Full transparency: I do review a lot of services and I try to do it as objectively as possible; I give honest feedback and only promote services I believe truly work (for which I may or may not receive a commission) – if you are a service owner and you think I have made a mistake then please let me know in the comments section.

– Jon