In a technology-driven world, mobile devices have an important role to play. Today, millions of consumers make use of their smartphones and tablet devices to access information and data that can help them make informed decisions. Hence, most consumers prefer to consume content online.
For this, brands and businesses today have to focus on how they can come up with better business apps that can help them reach out to their customers and improve brand visibility.
Just as user acquisition is a major part of any business success story, engaging and retaining these users is equally important.
Studies reveal that apps shed nearly 70% of their users in less than ninety days, which is a sheer waste of money as it is costly to acquire new users.
User engagement is critical to retaining your customers and therefore you must focus on ways to keep your users engaged throughout their journey with your brand.
Here are 6 tips on how you can keep users engaged on your business app.
First Impression is Important
Every day new users may log into your app voluntarily or otherwise. Keeping this in mind you should create an app to attract users at the first meeting stage itself.
The onboarding experience can make or break the user experience. Hence, you have to be clear about how you introduce your app to your potential customers.
The crucial part of this is the landing page and the information you are trying to deliver to the user.
This should be helpful, easy to understand and artfully designed to motivate the users to visit open your app more and more.
Keep Your Apps Updated & Functional
Users today are more demanding than ever before. Hence, they would prefer to stay updated and informed on what’s happening with your business brand.
If you have plans to improve user engagement and customer retention you need to update information on your app regularly. If your app is not updated or lacks proper functionality, users are bound to reject it without any hesitation.
Similarly, if your app malfunctions, it will have a cascading effect on all the other mobile app metrics as well as a result.
Additionally, to avoid users leaving your app focuses on speed, as anything less than a few seconds is considered slow in the app world.
Take Advantage of Deep Linking
Customers today demand and prefer personalized online experiences and you need to create app options that help you provide your customers with personalized experiences.
For this, you can make use of the deep linking technology that helps you facilitate meaningful engagements and seamless connectivity between different channels.
Using the mobile app deep links would allow you to drive your customers offering them relevant content and providing them with a seamless transition as they move from one page to another.
Optimize Your Push Notifications
Whenever a user downloads an app for the first time they receive requests to opt for mobile push notifications.
These notifications create meaningful interactions that can be utilised to increase mobile app retention and engagement.
This interaction could be as simple as welcoming new users with useful information, the more they progress through the app.
Push notifications can help you provide your customers with gentle reminders and updates on what’s new.
With the help of machine learning programs, brands can engage their audiences by offering them relevant push notifications based on customer likes, dislikes and purchase and browsing history.
Offer Incentives
Incentives are crucial for brand awareness. If your mode of business permits you to offer rewards or incentives to your users, then by all means capitalize on this opportunity.
This will not only make the user feel important but will encourage users to use your product. Instead of monetary discounts, you can offer usage-based rewards to incentivize users.
You can also make use of incentives via your social media profile to drive social media engagement and spread the word about your brand.
Incentives and rewards also stimulate impulsive purchases so you can make use of them as per your preferences.
Craft an Overall Experience
Many apps have followers, not based on the number of downloads but on the overall experience they deliver to the user.
To achieve this, make a serious attempt to keep the latest trend of the app marketplace in mind and focus solely on simplicity, like offering a guided tour of your app to introduce your product to the user.
Consider overlay help screens to make it easy for the users to understand the features.
Jonathon Spire
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