SEO or search engine optimization is a process that is designed to help you improve the visibility of your website by improving the way it appears in search engines such as Google, Bing, and Yahoo when people are looking for products or services related to your business.
Search engines like Google work hard to continually update and improve their algorithms to provide users with the best possible search results that match the users search intent and are genuinely original, authentic and highly researched. We saw the most recent of these updates in the month of May this year.
SEO is designed to rank your site in the upper circuit in these types of search results pages so that they show up at the top of the list when prospective customers search on Google, Bing, or Yahoo. The top is important because according to research nearly 75% of internet users select their choice from the first display page of results or in other words, the top 10 results.
SEO Role in Today’s Digital Arena
SEO aims to ensure how regularly users find your site and the “quality” of their experience when they do. The process involves creating content, creating HTML code, and optimizing that code for the search engines.
SEO is an ongoing process where you must constantly monitor how your website appears on search results pages so that you can make adjustments as needed to ensure it shows up at the top of the list.
To facilitate the whole process, several website builders for SEO feature up-to-date practices to help you rank better. However, some builders have more robust SEO tools than others. Some even offer more sophisticated tools, such as automatically detecting keywords and their corresponding spelling variations.
Let us share with you the latest updated SEO guidelines relevant to today’s scenario.
User Experience
To give the best user experience, google introduced Core web vitals that help ensure your website will experience the same performance on all your devices, regardless of how connected or unconnected they are. The page experience takes into account the page load speed, fluctuations in page during loading and the overall time required in rendering the media on the page.
So make sure your website passes the test by core web vitals. It is advised to optimize the images before uploading and keeping the overall size of the page on the low end to get better scores
Using Internal Links
Internal linking can be a huge SEO opportunity, as it brings traffic to orphaned pages that you might not be able to reach alone. However, the preferred method is to create internal links from the same category or webpage and avoid creating them from elsewhere on your website unless doing so will give you a boost. Clustering is a very popular method in SEO circles and various case studies have proved its effectiveness
Use of Entity Words
Search engines can understand the meaning of the keywords you are using, but it is not as simple to understand topics. For example, if a page contains several sentences about football, only one sentence may be considered relevant by search engines.
To improve your site’s relevance to search engines and help them “understand” what your content is about, you should add entity words that are relevant to your niche in the text of your article.
Recently Google launched its own marketing course for SEO enthusiasts and one of the slides on their training program mentioned the need of at-least 2% of the article words should be around the focus keyword to help the algorithm understand your intended target and for you to receive optimal ranking
Video Posts or Vlogs
By converting your blog post into a video, you have a better chance of reaching a bigger audience. There is no need for any special skills or editing skills. All you have to do is not just share carefully selected content but also give it a more personal touch through an in-depth explanation and a review of similar products.
You can upload your article to an AI powered video converter and it will do all the heavy lifting for you.
Get Listed on Google Discover
Users can browse Google Discover on their mobile devices, which provides a tailored AI-driven mobile news stream. Users can view up to ten stories per feed, which are updated in real time.
When a visitor arrives at your site, you can use Discover to show them content that is relevant to them. The relevancy of your article to what’s still being searched for on Google and how many times a user has already engaged with your material are two elements that influence its visibility.
Promoting your content in this channel can get more traffic and build a brand identity online.
Social bookmarking sites can also drive insane traffic and help boost rankings.
So these are the tips and tricks that still work in 2022.
Ella Marcotte
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