How to Optimize Your Website


Did you know there are over 1 billion websites on the internet? If you have a business website, it needs to stand out from the crowd, or it will be lost in the crowd. 

A new year means new opportunities to convert more website visitors into customers. To hit the ground running, you need a great website design that is optimized for success. 

But how do you make sure your website stands out? By making sure it is as user-friendly as possible, looks great, and loads quickly on any device. 

Here’s our guide on how to optimize your website for 2021.

How to Optimize Your Website

There are several areas that you need to focus on when optimizing your website for 2021. You can improve your website by:

  • Researching user intent
  • Improving your page speeds
  • Optimizing your website for mobile devices
  • Using a clean web design
  • Selecting an intuitive navigation style
  • Using good-quality images
  • Using a strong call-to-action
  • Using well-written headings
  • Breaking up key information

Let’s take a deeper dive into all of these points.

Carry Out Research Into User Intent

Knowing how users interact with your website will help you to make informed decisions about the future of your site. If you understand user intent, then you have a better grasp of the best way to optimize your website. 

You can learn about the way that users interact with your site with the right analytics tools in your workflow. For example, you may wish to use session replay or heat maps to allow you to learn about the way users navigate your site. 

All of this will help you to ensure your next website redesign will take your user experience to the next level. 

Improve Your Page Loading Speeds

The speed at which your website loads is very important. Studies suggest that you have around three seconds to win your visitors over. If your site does not have any meaningful content loaded within this time, you will potentially lose nearly half of all visitors. 

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There are several things that you could do to improve your page load speeds. Run a Page Speed Insights report from Google and follow the recommendations that it gives you. 

You may need to speed your site up by deleting unnecessary plugins, compressing images, changing your website’s theme, or look at changing your hosting options. 

Optimize Your Website for Mobile Devices 

It is getting increasingly more relevant that you optimize your website for mobile devices. With so many people accessing your site from their smartphone or tablet, you’ll need a theme that is mobile and tablet friendly. 

Think about how your site looks on a small screen. Do you need to think about the size and placement of images? Is the text easy to read? 

Use a Clean Web Design

If you want to make sure your visitor’s user experience is of the highest standard, you will need to make sure the design of your website is clean and uncluttered. 

If your site is cluttered, users will find it hard to find what they need. Leaving visitors confused is not a good idea.

Pick a theme that makes the text on the page easy to read. You may think that a white website looks boring, but your text will be more likely to stand out. 

Use an Intuitive Navigation Style

The internet has been with us for quite a few years now, and finding our way around websites has become second nature to many of us. This means that most people can intuitively find their way around a website. 

Don’t try and break the mold when it comes to your navigation style. The layout of your site including any menus shouldn’t stray from convention as users will expect to find certain functions in certain places. 

Use High-Quality Images

A picture is worth a thousand words. Adding images to your website will enhance user experience and complement your written content. 

While stock images can often be quite a high quality, they are often quite obviously stock images and can make your site look and feel unprofessional. Wherever possible, use original imagery. 

Use a Strong Call-to-Action 

In all of your content, you should be sure to feature a strong call-to-action. Visitors to your site will be accustomed to following prompts that highlight any content that is significant to them. 

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You could include call-to-action buttons that are clearly visible and will enable users to find their way around your site. Think about the color and the text that will be displayed. Your text should feature a very or an action that will entice the user into doing something. 

You should make your wording time-bound, bold, and it should evoke an action. Use language such as “contact us today”. 

Use Well-Written Headings

Headings break up your text and make your content easier to digest. The catchier your headings are, the more likely your users will be to engage with them. 

Headings are often given more weight over other content by search engines, so getting the right heading in place and making sure it stands out will drastically improve your SEO

Break up Any Important Information 

Your content should be easy to read. The quicker it can be read, the better. Users may not want to spend a considerable length of time reading through your site, they might want to get the information they need and then leave. 

For this reason, you should break up all of the content on your site. Use numbers and bullets for lists and space out your text using short paragraphs. The more white space there is on a page, the easier it will be to read. 

Optimize Your Website In 2021

There is no better time to improve your website than the present. By following all of the tips in this article, you will now know how to optimize your website. 

For more great articles, please check out the rest of the site. 

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Avatar of Jonathon Spire
My diverse background started with my computer science degree, and later progressed to building laptops and accessories.And now, for the last 8 years, I have been a social media marketing specialist and business growth consultant.In my spare time I dabble in crypto and various types of automation.
Jonathon Spire

Jonathon Spire

Tech Blogger at Jonathon Spire

My diverse background started with my computer science degree, and later progressed to building laptops and accessories. And now, for the last 7 years, I have been a social media marketing specialist and business growth consultant.

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Jonathon Spire

I blog about a range of tech topics.

For the last 7 years I have been a social media marketing specialist and business growth consultant, so I write about those the most.

Full transparency: I do review a lot of services and I try to do it as objectively as possible; I give honest feedback and only promote services I believe truly work (for which I may or may not receive a commission) – if you are a service owner and you think I have made a mistake then please let me know in the comments section.

– Jon