How To Make A Website: 5 Main Rules To Do It Right 

Our modern world is built around the Internet and technology, so it is no surprise that most businesses use websites and social media as their primary marketing and customer service platforms.

Making a decent website has become important for every business owner, but not all of them know how to do it well. Fear not if you doubt your knowledge, as this article will highlight the 5 main rules that will help you make it right.

As we know, designing a website involves several different principles. The most general ones of them are that a good website should load quickly, be easy to read, and have no distracting elements.

Remember that people have limited short-term memory, and you must make the most of it by limiting the amount of visible information. Users should be able to remember the actions that they have taken while using your website, so it is crucial to design the website with these principles in mind.

1. Your Site Should Always Be User-centric

A user-centric approach is the most important principle of web design. No matter what you do, whether you provide college paper writing services or sell handmade goods, your website should always appeal to the user rather than yourself or your brand.

A strong user-centric approach will ensure that your website is easy to navigate and will lower your site’s bounce rate. 

Make sure to take extra time to proofread your texts and have someone else look them over, as bugs and errors may harm your solid image. You don’t want typos and poor grammar to distract a user from your killer design and content.

2. Avoid Text-heavy Paragraphs

There are many reasons to avoid text-heavy paragraphs on a website. One of these is that small fonts are difficult to read and can make the content look disorganized. Keep the paragraph margins and line height reasonable to avoid text-heavy paragraphs on a website.

To make your text readable, keep the lines high enough to connect with each other. Users typically skip over pages with difficult navigation or text-heavy paragraphs, so make sure to avoid creating overloaded and complicated ones for your most important website parts.

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Another reason to edit and shorten your text is that most web readers simply scan the page instead of reading it carefully. If you don’t optimize your content, the user will simply ignore it, and crawler bots will do just the same. 

3. Keep Your Site Navigation Simple

Your site navigation should be kept as brief as possible. When visitors land on your page, they should be able to find what they need easily without having to scan through a long menu. This rule is also beneficial for SEO because condensed navigation is more likely to drive traffic.

The home page is the most authoritative page in search engines, and link juice flows from there to deeper pages. Keep the navigation consistent across the site. You don’t need to place all the buttons to the top of the page, as this creates visual clutter and drives the attention away from the most important ones.

Make sure the necessary buttons are large enough to be easily tapped. Use dropdowns if you have them, but remember that some users often have larger thumbs than others, so you should make them large and bold to attract their attention. 

4. Avoid Bugs And Unnecessary Flickering

Generally, most web content’s main rule is to be safe for individuals with photosensitive epilepsy. However, certain authors insist on a dramatic effect, which can be dangerous for users with epilepsy. The worst offenders include science-fiction-style videos and cheap-looking banner ads.

In addition, contrasting dropdown menus can cause the screen to flash repeatedly. Developers should make every effort to ensure their content doesn’t strobe and minimize the number of unnecessary decorations on their site.

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Still, even the most normal content can flicker due to some bugs or code malfunctions. One of the easiest ways to prevent them is to avoid adding hundreds of lines of code, which can increase CPU time. Another common cause of flickering is minor changes to CSS styles and wording.

While style sheets are an excellent way to avoid these problems, it is possible to make your code flicker by changing the values of a CSS parameter. A good approach is to use JavaScript instruction to add a CSS class to an element, allowing you to modify that aspect.

5. Create A Strong Call-to-Action

A call-to-action is a message that encourages visitors to take action. This could be a purchase, filling out a form, or even signing up for an email list. Regardless of the outcome, a strong CTA will drive more conversions. Here are some tips to create a strong call-to-action for your website:

  • Use persuasive language and attractive design to entice visitors to take action.
  • Make sure to place the CTA in a prominent position on your website. 

  • Try to position it in a bright color, such as orange, and set it against white space to stand out. 

  • A good website should also have ample white space around the CTA to make it easier for visitors to see. 

  • Using Google Analytics is a great way to measure your call-to-action effectiveness.

Now you know the 5 main tips that make a website great and appealing to users. Why don’t you use them yourself? 

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Jonathon Spire

Jonathon Spire

Tech Blogger at Jonathon Spire

My diverse background started with my computer science degree, and later progressed to building laptops and accessories. And now, for the last 7 years, I have been a social media marketing specialist and business growth consultant.

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Jonathon Spire

I blog about a range of tech topics.

For the last 7 years I have been a social media marketing specialist and business growth consultant, so I write about those the most.

Full transparency: I do review a lot of services and I try to do it as objectively as possible; I give honest feedback and only promote services I believe truly work (for which I may or may not receive a commission) – if you are a service owner and you think I have made a mistake then please let me know in the comments section.

– Jon