How To Boost Your Business Online Presence With Guest Posting?

Guest posting is an affordable and effective technique for promoting your own website. It is carried out by placing your articles on other Internet resources with similar topics. Such articles are called guest posts. Today we will talk about guest posting strategy and how it can help increase web presence. 

Who Should Think About Guest Post Opportunities?

Guest posts are very effective when it comes to the systematic development of a business. Their creation is resorted to for the sake of constant organic growth of the audience interested in your product.

As a way to promote websites, guest articles are suitable for beginners and experienced market players. On them, you can be found not only by potential clients but also by promising partners.

The advantage of guest posting is the minimal cost of this method of promotion. At the same time, the result of the proposed type of advertising can recoup your investment dozens of times. According to an survey, the average number of visits to a guest poster’s site is 50 times.

That’s 50 potential customers who can buy from you! They are already interested in your activities and are ready to become more familiar with what you offer.

Where To Post Guest Posts?

Choose sites whose content is close to the direction of your business. Always target resources with a reach slightly larger than yours. Partners with a large active audience are suitable to create a positive reputation and brand awareness and attract traffic. If your goal is to build backlinks, look for sites with high domain authority.

If you want to buy permanent backlinks in articles follow the link. There are special services to analyze the site’s reliability and the activity of its visitors. One of the most popular is Ahrefs. Its main evaluation criterion is Domain Rating.

Related:  Best Office Gifts For Staff In 2023

When choosing a suitable site for your guest post, it is convenient to use queries in the Google or Bing search engine. With their help, you need to create a list of 100-300 sites that write on related topics and contain an audience loyal to you.

Also, remember to protect your data. Check out to find out how cyber security can help you with your digital marketing, specifically the guest posting process.

What Should Be Articles For Guest Posting?

Consider the target audience of partner sites as your potential customers. Write about what they need to know. What others don’t talk about. Usefulness, uniqueness and accessibility of information presentation will attract new buyers to your resource.

It is very difficult to find the right topic and create unusual material that will interest readers. It should clearly meet the needs of the audience and be memorable.

Build a narrative easily, dynamically and entertainingly. At the same time, always write about the important points! Only such a guest article will engage the reader in further dialogue and encourage them to go to your pages.

Often site owners and SEO specialists do not have professional skills in writing good guest posts. On their part, the task requires a lot of time and effort – which, unfortunately, is not a guarantee of effective work done. So they turn to professional copywriters for guest writing who know what to write, how to write, and who to write for.

Top Secrets To Great Guest Posting To Increase Online Presence Effectively

Secret # 1. Research is an essential element of guest posting. Research is an extremely important aspect of guest posting. If you are guest blogging for the first time, follow the next steps. First, determine the topics of the blogs in which you plan to leave your publications.

Then find those blogs and determine which type of content generates the most comments. And finally, try to match the style and quality of the articles you publish with the posts you’ve made on this site before.

Secret # 2. There is no magic formula for guest posting. No set of techniques or magic formula will allow you to create the perfect guest post or help you achieve your goals in the blogosphere 100%. Of course, you are familiar with some clear rules, principles, and prerequisites related to guest posting.

But still, they can’t be treated as magic because you can’t boil them down to one formula like this: great blog post + top blog = tons of traffic. In fact, this technique will not always have the same effect on everyone. Look at it this way: if there was a magic formula for guest posting, all users would likely use it, and it would eventually lose its effectiveness.

In the meantime, there is only one sure way to success – hard work, error analysis and continuous improvement. Very often, companies hire personal assistants to help control the guest posting process. Navigate here to know more.

Related:  Can Conflict Resolution Training Be Useful For Small Companies?

Secret # 3. Even if your guest post gets approved, your work doesn’t end there – just the opposite. The real work begins after your guest post has been accepted. If you really want to become a successful guest blogger, you will need to put in a lot of effort to ensure that your actions bring the maximum benefit to all those involved.

After publishing a post, you should be proactive by actively commenting on your article, promoting it with email newsletters, and sharing it on social media. Don’t forget to write a thank you note to the blog owner as well!

Jonathon Spire

Jonathon Spire

Tech Blogger at Jonathon Spire

My diverse background started with my computer science degree, and later progressed to building laptops and accessories. And now, for the last 7 years, I have been a social media marketing specialist and business growth consultant.

Leave a Comment

Jonathon Spire

I blog about a range of tech topics.

For the last 7 years I have been a social media marketing specialist and business growth consultant, so I write about those the most.

Full transparency: I do review a lot of services and I try to do it as objectively as possible; I give honest feedback and only promote services I believe truly work (for which I may or may not receive a commission) – if you are a service owner and you think I have made a mistake then please let me know in the comments section.

– Jon