How Do Real Estate Franchises Make Money?

Real estate is one of the most promising and competitive industries across the globe. As per the 2021 estimate, the industry is worth more than $156.2 billion alone, making it one of the largest sectors of the US economy. However, it is capital intensive in nature, making it a high-risk, high-profit sector. 

A successful real estate venture requires a compelling vision combined with effective marketing and networking skills.

To expand and flourish as a real estate professional, you must first assemble a motivated team of agents with experience in closing deals and then begin by developing your own brand while creating your goodwill to attract additional business.

One may choose to start their real estate venture from scratch while building their own system and working on a well-planned strategy, or they also have an option or take help from a real estate franchise of an established developer and follow their roadmap.

Before you decide, let us first try to understand how a franchise model works, the latest trends, and how it generates revenue for your business.

What Is a Real Estate Franchise?

A franchise model stresses capitalizing on the franchisor’s well-established brand value, which has already been built through time, effort, and well-researched planning.

Buying a franchise means a long-term commitment to the franchisor’s vision and goal, which you will be expected to promote. In exchange, you will have the following benefits :

* Successful and effective national marketing platform on which to grow and expand your business

* Their guidance and support in building your team of professionals.

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* It is cost-effective when compared with the investment of owning an independent brokerage firm, thus providing you with immense scope of growth and learning.

* You have all of the tools and systems in place that have been successfully tested and are ready to use, allowing you to invest your resources in sales and support.

* Opportunity to enhance your business management skills through their effective learning management system.

As a franchisee, you must adhere to their strategy and action plan and sell the real estate inventory that has been assigned to you while fulfilling sales targets. 

How Do You Make Money With a Franchise Model?

The big question is how a franchisee makes money after paying fees and royalties to a franchisor apart from buying the inventory.

The answer lies in sale commissions or profits, depending on what type of franchise you own. There is a high probability of an increase in real estate inventory sales volume as you are already associated with an established brand that is investing in marketing on your behalf, which is a prerequisite for the success of any business model. 

Due to the availability of ready real estate units, there is no need to develop and create the inventory. Additionally, as a franchisee, you have the sole right to sell the units under the particular brand name that also helps cut down the competition.

real estate

Different Types of Franchises

The real estate sector is evolving with time and, in the process, is creating new business opportunities while aligning with the demand in the market. In the present scenario, new franchise models are being introduced apart from the traditional business model.

Drone to the Rescue

The buyer must shortlist properties before investing in real estate, and the process is time-consuming and exhausting. They must either travel to the site location, which is located in a remote region, on the weekend or take time off from work.

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What if you could do it from the convenience of your own home or office, or even while traveling? Here’s a franchise that provides virtual 3d tours, virtual staging, and virtual reality tours using drones widely used by real estate agents while listing their properties.

Property Management

In case the buyer invests in a property which they can’t visit regularly, they can hire the service of a property manager for the upkeep of their real estate investment without worrying about it.

Making Your Property Appealing 

Many property owners are unsure how to make their properties commercially viable for sale or lease. In addition, they are often too occupied to spare time from their work schedule. As a result, they might employ companies to help them improve the appearance of their residential or commercial property for sale or lease.

Home Inspection

They inspect the properties you are interested in and help you shortlist them before any valuable purchase. 

If you are interested in business related article, you might also like to read how to manage your business finances.

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Avatar of Jonathon Spire
My diverse background started with my computer science degree, and later progressed to building laptops and accessories.And now, for the last 8 years, I have been a social media marketing specialist and business growth consultant.In my spare time I dabble in crypto and various types of automation.
Jonathon Spire

Jonathon Spire

Tech Blogger at Jonathon Spire

My diverse background started with my computer science degree, and later progressed to building laptops and accessories. And now, for the last 7 years, I have been a social media marketing specialist and business growth consultant.

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Jonathon Spire

I blog about a range of tech topics.

For the last 7 years I have been a social media marketing specialist and business growth consultant, so I write about those the most.

Full transparency: I do review a lot of services and I try to do it as objectively as possible; I give honest feedback and only promote services I believe truly work (for which I may or may not receive a commission) – if you are a service owner and you think I have made a mistake then please let me know in the comments section.

– Jon