If you want a website that works for you, then you need a good domain name.
There’s lots to think about here, from where to get it registered to what name makes sense for your site in the first place.
To avoid this being an immensely confusing process, stick with us as we talk over all the things you need to know ahead of launching a fresh new site.
Where To Register Your Domain Name
When deciding where to register your domain name, there are many options available.
You can choose from all sorts of accredited registrars, including a provider like NameHero that offers affordable domain name registration for sites of all sizes.
It’s not just worth considering the cost of registering when picking a platform to use, but also the features included in the package and the extent of the other capabilities that are on offer.
For example, you might want a bundle that combines domain name registration with web hosting, or one that caters specifically to a WordPress site if that’s what you’re building.
Having WordPress hosting and web hosting explained to you is sensible before you make a decision.
If in doubt, check out user reviews of the range of domain name registration services, and select the one that has the best feedback from existing customers, as well as ticking all the boxes for what you want to achieve with your site.
How To Choose A Memorable And Unique Name
You want your domain name to be easy for users to remember and unique enough that it stands out from the competition. To start, brainstorm keywords related to your business or brand.
It could be the company name itself, industry terms, or other relevant words associated with what you offer.
Once you have some ideas in mind, use an online tool such as Domainr which will help generate potential matches based on availability.
You can also see if any of these suggestions are available as alternative TLDs, like .io rather than .com, which can add personality and creativity when developing your web address.
If you’re foxed by what a TLD is, we’ll explain that next. But whichever way you choose to go, make sure the domain is memorable so customers won’t forget it.
The Benefits of Top-Level Domains (TLDs)
When you register your domain name, the suffix that follows is known as a top-level domain (TLD). This usually includes .com and other extensions like .net or .org.
While some TLDs are reserved for specific industries such as education (.edu) or government sites (.gov), there are also many creative variations available, including country codes like “.uk” and “.ca.”
Investigate different options to see which one best fits with what you’re trying to achieve. Does it capture the essence of your brand? Is it easy for customers to remember?
There may even be opportunities here to secure an existing website URL in order to gain more audience recognition. Either way, selecting the right TLD will help make sure users find you quickly.
Considering The Length Of Your Domain Name
As you’d expect, length matters when it comes to choosing a domain name.
Longer URLs can be difficult for users to remember, while shorter ones may already be taken, so you’ll need to find a balance. On average, experts recommend aiming for around 15 characters or less.
Also, try and make your word choice concise yet clear, avoid using hyphens since they can confuse people who are typing in your URL, and check that any abbreviations used aren’t too confusing either.
Additionally, think about how easy it will be for customers to type out on their mobile devices. If possible select words which fit comfortably onto one line of text on a modern handset.
Considering Keywords In Your Domain Name
It can be helpful to include relevant keywords associated with your business or industry as part of your domain name.
This will make it easier for users to find you through search engines, because if the words they’re looking for are already part of your URL address, then you may show up higher on their list of results.
For example, if you offer services related to home security, try and work “security” into the domain.
Just remember that this approach is only beneficial when done subtly. Don’t stuff too many keywords together, or use any suspicious phrases which could trigger spam filters.
The Bottom Line
It can take a bit of work to get your domain name choice right, but it will be worth it in the long run, as a good choice at this point will serve your site well over the coming years, bringing in visitors in droves and giving you the edge over your competitors.
Ella Marcotte
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