13 Best Instagram Analytics Tools for Deep Insights (2020)

13 Best Instagram Analytics Tools for Deep Insights (2020)

The goal of analytics is to enhance business through gathering knowledge that can be used to improve your change your current business strategy.

Instagram analytics is a vital component of creating a social media strategy for your engagement.

Instagram is known as one of the best social media platforms on which to advertise and promote your brand/business. You will need analytics to help you gain the edge on your competition on this platform.

When you want to get the most from your analytics, you want the best analytical tools that will help you overtake your competition.

While Instagram itself offers some analytics for you, it’s not nearly enough to give you the edge you need.

Best Instagram Analytics Tools

Here’s our compilation of the top Instagram analytics tools that you absolutely need to consider.

Need a quick recommendation? Task Ant is our favorite Instagram analytics tool.

Task Ant

Task Ant

Task Ant is more than your average Instagram growth service. It contains a powerful analytics tool that provides you with instant insights so you can build your Instagram following.

Hashtags should play a role in your Instagram marketing strategy. Since this service provides instant hashtags suggestions, you can better uncover your ideal strategy regardless of your niche.

This is a perfect option for optimizing your branding online. Hashtags help to boost your Instagram presence by reaching out to your niche audience, which results in relevant account growth.

Nitreo

Nitreo

Nitreo is known for being a safe and easy way to grow your Instagram account. Their goal is to help you create an organic strategy that boosts your active and relevant followers. Their analytics system is top-notch and detailed so you can grow your account.

Nitreo prioritizes safety and security while providing the benefits of organic growth and analytics that help you change what needs to be changed so you can keep growing. Your strategy is customized to your niche, so your growth is pertinent to you.

Stellation Media

Stellation Media

Stellation Media provides monthly, in-depth analytics reports to help you learn what’s working and what’s not. This is the kind of information you need to make adjustments that will boost your account.

This service also offers robust, user-friendly tools that help you to track your Instagram account’s growth over time.  The information you provide about your business from the beginning of your service generates efficient and effective analytics from the start so you can watch your page grow.

You will also find social media management and advertising packages to help boost your Instagram engagement and growth.

Follow Adder

Follow Adder

Follow Adder is an automated Instagram management software. It allows you to publish immediate posts or schedule them for later. This dynamic software allows you to manage multiple Instagram accounts from one dashboard.

Analytics play a huge role in this dashboard. You will see how your pictures are performing by using this software. You will learn what pictures aren’t effective and which ones are, which relates to reaching out to your specific audience.

Another benefit of Follow Adder is that they have been around for a long time and have achieved much success with Instagram growth and engagement.

Jarvee

Jarvee

Jarvee is a widely known and reputable Instagram bot that includes detailed analytics.

Jarvee provides rapid and effective growth for your account. You can automate your engagement across social media channels such as Pinterest, Facebook, Twitter, and Instagram.

Growth metrics and statistics are part of the effectiveness of Jarvee. They have a user-friendly dashboard where you can watch it all happen. Keep in mind that this program is downloaded onto your computer.

You will be able to customize your strategy based on the analytics and growth metrics Jarvee gives you.

Quintly

Quintly

Quintly specifically markets its services as a social media analytics service. They provide a way to allow you to better compete on Instagram. This kind of service will help you validate your Instagram marketing using reliable analytics.

Like these other services, Quintly uses flexible dashboards, dedicated analytics tools, and literally hundreds of customizable metrics all there to help optimize your strategy. The goal of these detailed analytics is to use the information to garner valuable insights from quality data.

You aren’t just getting analytics from your own account, but also from your competitors’ followers. That’s a lot of detail to use for your benefit.

Iconosquare

Iconosquare

Iconosquare offers a free 14-day trial of their dashboard that includes all its features, so you can enjoy the benefits of the service. This is one effective method of getting to know how this service works before you make an investment in it.

You get a comprehensive array of analytics, starting with your regular activities from the past week or month. Additionally, you can use their tabs for optimization, filters, tag usage, engagement, distribution, and density to help you with your growth and the source of engagement from your most popular posts.

The optimization tab shows you the average lifespan of your posts, and how your filters and tags are impacted. You can even check out the details of your followers and their followers through the community tab on the dashboard.

Let’s not forget about the free audit tool that helps you enhance your Instagram profile and a widget you can install that displays your Instagram pictures on your brand’s website.

Brandwatch Analytics

Brandwatch Analytics

Brandwatch Analytics specializes in social media listening, which is part of its efficacy regarding Instagram analytics. All you do is plug in your Instagram account and you will enjoy all the analytics tools you need to gain the edge over your competitors.

Follower count, mentions, and interactions are included with Brandwatch Analytics. That means you get to which posts are your most popular, which is a huge benefit for future posts.

They feature assorted dashboards and components that you can play with and use to crush the competition.

Pixlee

Pixlee

Pixlee provides free weekly reports regarding your Instagram and content. The information gathered includes, but is not limited to influencer information, follower growth, and what content is giving you the best results.

The one thing that you should know is that this service is not as comprehensive as some of these other services. However, if you prefer to keep things basic when it comes to your analytics, this one is perfect for you.

Squarelovin

Squarelovin

Squarelovin offers a free signup option, which is relatively more in-depth than you might expect for free. It shows you your metrics on recent posts and any growth you have achieved from them.

After you have enjoyed your free account for a bit, you can opt-in to get a monthly analysis and a history of your posts that are broken down by hour, day, month, and year.

Like other similar services, you have a number of tabs that show you your current engagement on your posts, organized in order of the most popular to the least. There’s also a tab that shows you when you should post your content.

One of their most appealing features is the ability to manage your Instagram account from inside the dashboard. You can also use actions such as album creation and liking and commenting on other posts.

Socialbakers

Socialbakers

Socialbakers ensures that you stand out from the rest with free Instagram analytics tools. Much like Squarelovin, they offer a free account with several features. You can create your own dashboards. Even though this tool may be a bit of work at first, it’s free and it’s well worth it.

There is a limit on the free account, so you will want to eventually upgrade. This dashboard gives you access to what hashtags you regularly use, accounts where you are tagged the most, and which of your posts are the most popular.

Union Metrics

Union Metrics

Union Metrics is designed for marketing teams and features social intelligence. It brings the two elements that makeup marketing (art and science) together alongside your own creativity and passion.

They provide you with tools that build your business as you reach out to your target audience. You get a free account checkup that will take a peek at your Instagram from the past month. They then generate your report using some of their algorithms available only with their paid services.

Union Metrics - Instagram Analytics

While the free report won’t be as extensive as what other companies provide, it will give you mostly what you need. The metrics they concentrate on helping you to recognize patterns or themes that might be forming. You can also find out how many people have interacted with you over a specified timeframe.

Their graphs show the average times when you posted over a month or more and determine when it’s best for you to post. They also compare how your hashtags perform across your likes and comments.

For Sight

For Sight

For Sight is for Instagram users who enjoy analytics and statistics that help to create a detailed and well-thought-out strategy. This Instagram analytics tool gets into great detail.

Extra features you won’t find with other similar companies include image analysis, word cloud builder, and other efficient features.

You will garner a lot of knowledge about your Instagram account and how it’s performing now and thus far through your time on the platform. Then they show you what has worked and what hasn’t.

Final Thoughts

Instagram used to be an easy social media platform upon which to engage.

Over the years, as this social channel grew, engagement and growth became more challenging and difficult. There is a huge amount of competition on Instagram, which means you need more analytics to get the edge on your competitors.

Before you sit down and create your strategy, Instagram analytics are essential to your craft.

You need tools like these to get your brand noticed on Instagram. You don’t need to struggle on social media anymore when there are tools like these available.

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My diverse background started with my computer science degree, and later progressed to building laptops and accessories. And now, for the last 7 years, I have been a social media marketing specialist and business growth consultant.

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Jonathon Spire

Jonathon Spire

Tech Blogger at Jonathon Spire

My diverse background started with my computer science degree, and later progressed to building laptops and accessories. And now, for the last 7 years, I have been a social media marketing specialist and business growth consultant.

Jonathon Spire

I blog about a range of tech topics.

For the last 7 years I have been a social media marketing specialist and business growth consultant, so I write about those the most.

Full transparency: I do review a lot of services and I try to do it as objectively as possible; I give honest feedback and only promote services I believe truly work (for which I may or may not receive a commission) – if you are a service owner and you think I have made a mistake then please let me know in the comments section.

– Jon