Did you know that 81% of customers research online before purchasing or visiting a store?
With this imminent digitization, it’s time for parking facilities to buckle up their shoes and wholeheartedly adapt to digital marketing strategies.
By capitalizing on social media marketing channels, companies get their parking facilities in front of where their customers spend most of their time – online!
With today’s digital marketing space, there are numerous ways of reaching drivers and encouraging them to book a place in your parking facility. But getting on the bright side of Google isn’t as easy as it seems.
Ensure your digital marketing efforts focus on creating an SEO-friendly web presence. It not only helps in building end-user experience but has the power to nurture your location on popular maps such as Apple and Google Maps.
In this article, we explore reasons why digital marketing is essential.
9 Benefits Of Digital Marketing For Your Parking Facility
Here are a few benefits of digital marketing for your parking facility:
1. Connects You With Companies With Parking Space Problems
One of the nightmares for companies is organizing parking for work, especially when the company lacks a proper parking place.
Such companies are always on the lookout for parking lots.
Why?
Even though companies are not obliged to provide a parking space, on-site parking greatly benefits employees as it improves their productivity. This is because employees spend less time searching for a parking space in this crowded world!
But how do such companies reach your parking facility?
The answer is simple. Focus on marketing the parking facility on every possible marketing channel that your customers use to make them aware about your services.
This helps you reach companies who otherwise had no chance of knowing about your existence.
Digital marketing even increases the local visibility and reach of your facility.
As your customers start their purchase journey through Google and discover services on social media, when your facility appears on the right channel, it helps you survive the declining offline visibility.
2. Empowers You To Sell Social Experiences Surrounding Your Parking Facility
Digital marketing channels like social media allow you to share your parking experience story with others. Today, listing your parking space won’t suffice as it fails to build a connection with your customers.
While parking rates matter, customers are keen to know whether you’re a trustworthy brand and whether their vehicles are safe with you.
That’s what digital marketing aims to achieve. It provides you with platforms that help show customers what they might expect while visiting your location.
For instance, promoting the nearby eating joints and nightlife is an effective way to connect with customers rather than sharing just the parking rates.
3. Improves Google ranking
With the first page of Google capturing 71% of the search traffic, improving your ranking and reaching the first page is necessary to acquire the right customers. The second search page of Google is a good place to hide any content’s dead body.
So, ensure that your content links to the web page that outlines details of your parking facility, including the rates, parking facility photos, its exact location, and facilities provided.
When you feature on the first page of Google, you attract customers actively searching for parking facilities.
Write guest posts with backlinks to your website to further increase your reach. The rule here is simple, the more traffic you drive to your website, the better will be your Google ranking.
4. Enhances Your Social Currency
In the past, marketing success was about how much money a brand could make from radio, television, and magazines. Today, digitization has given rise to social currency.
Social currency is the extent to which people share information about a brand as a part of their daily lives. It’s your digital footprint.
This digital footprint is important as word-of-mouth publicity generates five times more sales than paid advertising.
The more your customers talk about your parking facility, the higher the chances of your business getting noticed. Which eventually will increase sales.
Besides increasing brand awareness, social currency builds brand credibility, increases website and blog traffic, and results in better lead generation.
Like accumulating wealth, you cannot accumulate your digital currency in a day. Consistent efforts and hard work ensure repeated sales and fewer marketing efforts.
5. Generates Lead Constantly
Your digital marketing efforts result in generating leads. These campaigns create a sales funnel, which turns internet traffic into loyal fans who buy and rave about your parking facility’s service.
The sales funnel works by differentiating window shoppers from real buyers.
Before creating the sales funnel, you probably relied on the parking facility’s location to generate walk-in leads for your services. For instance, when using an online sales funnel, you provide free advice to companies whose employees waste their time searching for parking spaces.
The guide is available on your website, which companies might use to know the importance of investing in a parking facility. Using digital marketing, you generate leads systematically and predictably.
6. Increases Customer Engagement
By default, digital marketing is a very engaging medium, regardless of whether users share your content on social media or in the form of articles.
As digital marketing empowers you to track every action by your customers, it helps you create marketing campaigns that attract companies to your parking facility.
Customer engagement increases repeat business, and the more engagement, the more it raises your opportunity of harnessing the power of word of mouth.
If you’re capable of creating engaging formats in your online strategies, it becomes easier to convert cold traffic into loyal customers.
Your online engagement activities ensure your parking facility receives more customers.
7. Increases Your Business Value
Did you know that your online assets, like Facebook, Instagram, and blogs, increase your business value?
The reason is that each of these assets works like an independent sales channel, helping you attract companies with parking requirements.
Well-built online assets improve your brand reputation, ensuring you attract customers who are likely to avail of your parking space.
8. Builds A Direct Communication Channel
With digital marketing tools like social media, it becomes easy to show your parking facility using images, videos, 360-degrees views, and even short reels.
Interestingly, social media even opens up channels for communication, where customers share their concerns in public. When customers share negative information, it decreases brand reputation and reduces your credibility.
So, when using digital marketing channels, having a communication escalation matrix in place is necessary. This helps in protecting your online reputation.
Today, the purpose of social media extends beyond sharing photos and videos. It’s a place where you nurture every relationship with utmost dedication.
Regular communication increases customers’ trust as they know you hear their concerns and are likely to share their problems. This allows you to cater to their needs and build a loyal customer base.
9. Develops A Compelling Value Proposition
The online marketplace is extremely competitive, and your brand’s survival might be challenging without a unique selling point or USP. To succeed, it becomes difficult to differentiate yourself and stand out.
If you offer something extra like a discount based on the number of employees who park their car, ensure to make it a part of your marketing communication.
Your marketing communication helps in developing an effective value proposition. Your value proposition answers, “What makes your parking facility special?” It encourages customers to pay attention to your brand in the first place.
Also, if your parking facility uses a parking management system, ensure to boast about it on your digital marketing channels.
When your digital marketing focuses on how your services are the best solution to a customer’s misery, you create a compelling value proposition.
Building A Marketing Strategy For The Future
With digitization, your customers can access any information they need at anytime. You don’t live in the magical world of Harry Potter, where you entice customers by speaking a magical spell.
In the real world that we live in, you need to attract customers to your parking facility.
That’s why even parking facility businesses are slowly leveraging the importance of digital marketing.
While your digital marketing efforts might take some time to show, they yield results.
From helping you grow your company to maintaining long-term relationships, digital marketing is your one-stop destination tactic that will deliver the intended results.
So, focus on marketing strategies that address your customers’ pain points while creating awareness that drives growth.
The need of the hour for every parking facility is embracing digital marketing. The sooner you adapt, the better it will be for your parking facility.
Ella Marcotte
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