A Guide To SEO Optimization

In case you are looking for an effective way to attract users, boost your marketing campaigns, achieve better conversations, grow brand awareness and drive free traffic to your website, search engine optimization is the way to go.

Today, people use the internet to find almost any information they want. Why won’t you enter their search with your products and services? Whether they are looking for tools for higher productivity, a place to buy clothes or a doctor, most people turn to search engines for this information.

However, people tend to choose from the very first page, not moving forward. This reduces your chances of being noticed. And SEO helps you become the first choice for anyone looking for products or services you offer.

Even though SEO has long been here, only now do companies understand that they can get organic traffic only using this optimization. While it can work alone when boosted by other marketing strategies, you can make your brand visible and differentiate from competitors.

Before we dive deep into the technical stuff, let’s start by learning what SEO means and why it is important for your business.

What Is SEO?

SEO is an acronym for search engine optimization. It describes the process of tweaking different aspects of a website to rank higher for some keywords in search engine results pages.

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To put it simply, it is a way of improving your website and increasing brand visibility so that when users look for phrases or keywords related to what you offer, our website appears among the results on the first page of search engines like Google, aiming to bring free search traffic.

Every search engine usually has its own set of rules and requirements to be followed to achieve results from SEO. If followed, your website can appear on the first page, allowing you to easily attract high-quality customers and leads. SEO can be adapted for any business since some industries require specific knowledge. For example, SEO for solicitors should be managed by an experienced team.

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Why Is SEO Essential For Website Success?

Using SEO for your website is an excellent and cost-effective way to generate more revenue. However, there are other benefits that you can consider to investing in optimisation:

Higher And Better Traffic

Search engines like Google have been named as the biggest sources of traffic for all websites. Based on the GrowthBadger report, search accounts for 60% of all website traffic. In fact, Google drives 8 times more traffic on its own compared to all search engines combined.

This means if you focus on the search, you are likely to get the most significant source of traffic. But focusing on the search if you are not on the first page of the search doesn’t give you any results.

Recent research found that 95% of searchers don’t go further than the results on the first page of Google. The same report shows that 65% of searchers click on the first 5 results on the first page of Google.

So you need to adjust SEO optimization to make sure you are at the top, as it will bring you easy and quality customers within a short period of time.

SEO Offers Long Term ROI

In contrast to most marketing strategies, the SEO impact is long-lasting. So once you establish a good strategy and follow it, you will be able to benefit many years ahead. For example, when you use a PPC campaign to drive traffic to your site, you may benefit from a spike in traffic within a short time.

So when you stop paying for that campaign, all this traffic immediately disappears, leaving no results. SEO allows for the complete opposite. A single piece of valuable and quality content that has been properly optimized using the right keywords will give you traffic for months and years with no need to reinvest money each time.

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And the same piece can attract quality leads that will follow your website later even if the traffic falls off for unpredicted reasons.

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SEO Increase Your Authority And Credibility

SEO is used by market giants as a key way to increase your authority and credibility in two ways. First of all, internet users are coming to search engines trying to find the most relevant and effective ways to solve their problems.

Users trust Google, and when your particular website appears on the first page, they tend to believe that it is their best option. Being on the first page of Google allows you to become credible, relevant and trustworthy in users’ eyes, which leads to trust from their side.

Improved User Experience

A high-quality SEO strategy is less about search engines and much more about your users. User experience and behaviour when using your website is the key factor for Google to identify whether you are worthy of being on the first page. There are also other factors that you should consider like:

  • Content quality;
  • Website load speed;
  • Design;
  • Mobile optimisation;
  • And so on…

By making sure your SEO is relevant to the target audience, and you provide quality content, you can greatly improve user experience. This not only leads to better ranking but also increases users’ trust and loyalty, allowing you to generate more traffic and, therefore, higher revenue.

Jonathon Spire

Jonathon Spire

Tech Blogger at Jonathon Spire

My diverse background started with my computer science degree, and later progressed to building laptops and accessories. And now, for the last 7 years, I have been a social media marketing specialist and business growth consultant.

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Jonathon Spire

I blog about a range of tech topics.

For the last 7 years I have been a social media marketing specialist and business growth consultant, so I write about those the most.

Full transparency: I do review a lot of services and I try to do it as objectively as possible; I give honest feedback and only promote services I believe truly work (for which I may or may not receive a commission) – if you are a service owner and you think I have made a mistake then please let me know in the comments section.

– Jon