Many entrepreneurs and marketers often wonder how to increase website traffic without making it evident that a lot of time and money has been spent on it. One of the ways to do so is by earning or building links to your site, meaning you should try to get high-authority and relevant pages to link back to your content.
How can it be beneficial? In short, the more authoritative websites link to yours, the higher quality it has in the eyes of the Google algorithm. As a result, it lands higher in Google search results. Of course, everyone wants to be on the first page, but even landing on the second or the third might help you boost traffic or revenue.
Now the question is: how do you earn such links? What’s great is that there are many ways for you to choose from. This article will present you with some of the best opportunities, including blogger outreach, publishing unique information, building broken links, and many more.
The most common way to build backlinks is by reaching out to other relevant websites and writing guest posts. There, you can include some links to your blog post or a product page. Just keep in mind that you need to find a website covering another niche that isn’t your competitor.
To avoid such conflicts of interest, you can, for example, send your article about casino games to a lifestyle blog. This way, you can share your knowledge with a broader audience and bring organic traffic to your website.
Find a Link Building Service
If your website does not stand out much from others and you don’t know how to jump-start it, you might feel a bit overwhelmed. Fortunately, if you feel like writing guest posts and following internet trends is too much of a hassle, you can get someone to do it for you. Many content agencies specialize just in that.
If you take a look at, for example, Husky Hamster – Links Done Right, you’ll quickly notice that such services often include not only creating content but also arranging deals with partner websites. And unlike buying links from other blogs or investing in ads, there is no clear indication of marketing your website this way.
Build a Brand
If you want to earn backlinks, it is a good idea to build your brand. You can do it in two ways. Either you find a particular niche that your website fits in or become an authority and outperform your competitors in your field. Once you decide which path you want to follow, you can make some noise around your company on social media or other user-based platforms.
Using this link-building strategy requires some patience. In fact, it is challenging to get links based solely on that, as it mainly relies on the quality of your content and your visitors’ word of mouth. But, when paired with other methods, it can do wonders for your website’s ranking.
Publish Unique Data
Similarly, you can earn links by publishing data that is unique to your website. It may seem to be challenging to come up with distinctive posts or products when your website covers more general topics, but there are some ways to do it if you think outside the box.
For example, you can look for link gaps — search queries that fall within your website’s interest and that your competitors don’t have much information about. Once you fill those gaps with your own posts, you may earn some links from other sites, and with that, more traffic.
Although you may not think about forums like Quora or Yahoo Answers as places where you can run any marketing strategies, it is worth giving this method a try. Obviously, you can’t just paste links to your website in every thread, as doing so will get your account terminated in no time.
The way to do it is more subtle. You have to find relevant posts, give some hints, and increase brand awareness. If you manage to post the right amount of links to your high-quality content, other users may do the job for you later.
Participate In Link Exchange
Link exchanges are similar to outreaching blogs, but instead of asking to post a guest feature for revenue, you offer to publish your partner’s post on your blog in exchange. It is a great way to jump-start your website’s authority, especially when you are new to the industry.
Keep in mind that you should only work with websites with a higher domain rating than your own. Otherwise, such low-quality links may slow down your link-building campaign or even drag you down in search engines. If you want to check the domain rating of a website, there are many free tools around the web that you can use.
Broken Link Building
Keeping track of all the links on your site can be challenging. As such, you probably stumble upon a 404 error once in a while. While it can be frustrating, this is another opportunity for you to earn some links. If you find such an error on some blog, you can send them an offer to write an article on that topic.
By doing that, you help the webmaster to fix the 404 error on their site, and you gain an opportunity to earn a few links yourself, so both your and your partner’s websites rise in the search engine rankings.
Create Linkable Content
Another way to earn links is to create content that can be embedded on other sites. For example, if you create an infographic, you can add a code snippet that other web admins can embed on their own site. In that snippet, you can add your name and link to your article or your web page itself.
Apart from infographics, you can use other media, such as videos, PDF documents, or even photo galleries. As long as your content is attractive to your target audience, it will catch the attention of your visitors.
Respond To Popular Topics
Most authoritative web pages focus on covering the latest news in their niche. These reports don’t have to be top quality — in fact, sometimes, they rely on a few leaks or speculations. However, what matters is that they are published before the sites’ competitors.
The idea is that the earlier you cover a specific topic, the more likely it is that your site will be cited as the source. Keep in mind that it needs to be backed by your content — it has to be authentic and include relevant information. If you resort to spammy posts, your website may be banned from major search engines.
Use Web Directories
If you run a business that you can put on the map, you should try placing information about it in web directories. A few years ago, if your website appeared in a few directories like Google My Business or Bing Places for Business, it was treated as the real deal.
Nowadays, it is not as effective, but it is still a good practice to include your website there if you run a local business. It helps both your potential customers and search engine crawlers to reach your website.
Building links is one of the most effective ways to make your website rank higher in Google and attract more viewers and customers in the long run. You can do that by reaching out to other websites, hiring an outreach agency, using popular forums, or creating content that other people would love to share further.
Think about the target audience of your website and which of the strategies suits you best. Remember that it is best to incorporate a few at a time, as you can’t rely on just one with the constant development of search engines. If you do just that, your chances of getting noticed in the crowded internet space will rise.
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